Discussion Slides for Nair et al. (2013), "Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation," Big Data Conference, Kilts Center for Marketing, University of Chicago, Oct 31, 2014.
Chu, Junhong and Puneet Manchanda (2013), "Quantifying Cross-Network Effects in Online C2C Platforms," Working Paper, University of Michigan.
Park, Hee Mok and Puneet Manchanda (2012), “When Harry Bet with Sally: An Empirical Analysis of Peer Effects in Casino Gambling Behavior,” Marketing Science, forthcoming.
Manchanda, Puneet, Grant Packard and Adithya Pattabhiramaiah (2010), “Social Dollars: The Economic Impact of Consumer Participation in a Firm-Sponsored Online Community,” Marketing Science, forthcoming.
Sriram, S., Pradeep K. Chintagunta and Puneet Manchanda (2013), “Service Quality Variability and Termination Behavior,” Management Science, forthcoming.
Sriram, S., Puneet Manchanda, Mercedes Esteban Bravo, Junhong Chu, Liye Ma, Minjae Song, Scott Shriver and Upender Subramanian (2013), “Platforms: A Multiplicity of Research Opportunities,” Marketing Letters, forthcoming.
Ohnishi, Hiroshi and Puneet Manchanda (2012), “Marketing Activity, Blogging and Sales,” International Journal of Research in Marketing, 29 (3), 221-234.
Narayanan, Sridhar and Puneet Manchanda (2012), “An Empirical Analysis of Individual Level Casino Gambling Behavior,” Quantitative Marketing and Economics, 10 (1), 27-62.
Dong, Xiaojing, Pradeep K. Chintagunta and Puneet Manchanda (2011), “A New Multivariate Count Data Model to Study Multi-category Physician Prescription Behavior,” Quantitative Marketing and Economics, 9 (3), 301-337.
Nair, Harikesh, Puneet Manchanda and Tulika Bhatia (2010), “Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders,” Journal of Marketing Research, 47 (October), 883-895.
Nam, Sungjoon, Puneet Manchanda and Pradeep K. Chintagunta (2010), “The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video on Demand Service,” Marketing Science, 29 (4), 690-700.
Sridhar Narayanan and Puneet Manchanda (2009), “Heterogeneous Learning and the Targeting of Marketing Communication for New Products,” Marketing Science, 28 (3), 424-441.
Jiang, Renna, Puneet Manchanda and Peter E. Rossi (2009), "Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data," Journal of Econometrics, 149 (2), 136-148.
Dong, Xiaojing, Puneet Manchanda and Pradeep K. Chintagunta (2009), "Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior," Journal of Marketing Research, 46 (April), 207-221.
Manchanda, Puneet, Ying Xie and Nara Youn (2008), “The Role of Targeted Communication and Contagion in New Product Adoption,” Marketing Science, 27 (6), 950-961.
Hartmann, Wesley R., Puneet Manchanda, Harikesh Nair, Matthew Bothner, Peter Dodds, David Godes, Kartik Hosanagar and Catherine Tucker (2008), “Modeling Social Interactions: Identification, Empirical Methods and Policy Implications,” Marketing Letters, 19, 287-304.
Manchanda, Puneet, Jean-Pierre Dube, Khim Yong Goh and Pradeep K. Chintangunta (2006), “The Effects of Banner Advertising on Internet Purchasing,” Journal of Marketing Research, 43 (February), 98-108.
Manchanda, Puneet, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap E. Wieringa, Marta Wosinska and Ying Xie (2005), “Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry,” Marketing Letters, 16 (3/4), 293-308.
Narayanan, Sridhar, Puneet Manchanda and Pradeep K. Chintagunta (2005), “Temporal Differences in the Role of Marketing Communication in New Product Categories,” Journal of Marketing Research, 42 (August), 278-290.
Dube, Jean-Pierre, Guenter Hitsch and Puneet Manchanda (2005), “An Empirical Model of Advertising Dynamics,” Quantitative Marketing and Economics, 3 (2), 117-144. (Lead Article)
Dube, Jean-Pierre and Puneet Manchanda (2005), “Differences in Dynamic Brand Competition across Markets: An Empirical Analysis,” Marketing Science, 24 (1), 81-95.
Manchanda, Puneet, Peter E. Rossi and Pradeep K. Chintagunta (2004), “Response Modeling with Non-Random Marketing Mix Variables,” Journal of Marketing Research, 41 (November), 467-478.
Manchanda, Puneet and Pradeep K. Chintagunta (2004), “Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis,” Marketing Letters, 15:2-3, 129-145.
Brijs, Tom, Dimitris Karlis, Gilbert Swinnen, Koen Vanhoof, Geert Wets and Puneet Manchanda (2004), “A Multivariate Poisson Mixture Model for Marketing Applications,” Statistica Neerlandica, 58 (3), 322-348.
Van Heerde, Harald J., Carl F. Mela and Puneet Manchanda (2004) “The Dynamic Effect of Innovation on Market Structure,” Journal of Marketing Research, 41 (May), 166-183.
Van Osselaer, Stijn M. J., Joseph W. Alba and Puneet Manchanda (2004), “Irrelevant Information and Mediated Intertemporal Choice,” Journal of Consumer Psychology, 14 (3), 257-270.
Jedidi, Kamel, Sharan Jagpal and Puneet Manchanda (2003), “Measuring Heterogenous Reservation Prices for Product Bundles,” Marketing Science, 22, 107-130.
Manchanda, Puneet, Asim Ansari and Sunil Gupta (1999), “The ‘Shopping Basket’: A Model for Multi-Category Purchase Incidence Decisions,” Marketing Science, 18, 95-114. (Lead Article)
Russell, Gary, David Bell, Anand Bodapati, Christina Brown, Jeongwen Chiang, Gary Gaeth, Sunil Gupta and Puneet Manchanda (1997), “Perspectives on Multiple Category Choice,” Marketing Letters, 8, (3), 297-305.
Chu, Junhong and Puneet Manchanda (2013), "Quantifying Cross-Network Effects in Online C2C Platforms," Working Paper, University of Michigan.
Park, Hee Mok and Puneet Manchanda (2012), “When Harry Bet with Sally: An Empirical Analysis of Peer Effects in Casino Gambling Behavior,” Marketing Science, forthcoming.
Manchanda, Puneet, Grant Packard and Adithya Pattabhiramaiah (2010), “Social Dollars: The Economic Impact of Consumer Participation in a Firm-Sponsored Online Community,” Marketing Science, forthcoming.
Sriram, S., Pradeep K. Chintagunta and Puneet Manchanda (2013), “Service Quality Variability and Termination Behavior,” Management Science, forthcoming.
Sriram, S., Puneet Manchanda, Mercedes Esteban Bravo, Junhong Chu, Liye Ma, Minjae Song, Scott Shriver and Upender Subramanian (2013), “Platforms: A Multiplicity of Research Opportunities,” Marketing Letters, forthcoming.
Ohnishi, Hiroshi and Puneet Manchanda (2012), “Marketing Activity, Blogging and Sales,” International Journal of Research in Marketing, 29 (3), 221-234.
Narayanan, Sridhar and Puneet Manchanda (2012), “An Empirical Analysis of Individual Level Casino Gambling Behavior,” Quantitative Marketing and Economics, 10 (1), 27-62.
Dong, Xiaojing, Pradeep K. Chintagunta and Puneet Manchanda (2011), “A New Multivariate Count Data Model to Study Multi-category Physician Prescription Behavior,” Quantitative Marketing and Economics, 9 (3), 301-337.
Nair, Harikesh, Puneet Manchanda and Tulika Bhatia (2010), “Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders,” Journal of Marketing Research, 47 (October), 883-895.
Nam, Sungjoon, Puneet Manchanda and Pradeep K. Chintagunta (2010), “The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video on Demand Service,” Marketing Science, 29 (4), 690-700.
Sridhar Narayanan and Puneet Manchanda (2009), “Heterogeneous Learning and the Targeting of Marketing Communication for New Products,” Marketing Science, 28 (3), 424-441.
Jiang, Renna, Puneet Manchanda and Peter E. Rossi (2009), "Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data," Journal of Econometrics, 149 (2), 136-148.
Dong, Xiaojing, Puneet Manchanda and Pradeep K. Chintagunta (2009), "Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior," Journal of Marketing Research, 46 (April), 207-221.
Manchanda, Puneet, Ying Xie and Nara Youn (2008), “The Role of Targeted Communication and Contagion in New Product Adoption,” Marketing Science, 27 (6), 950-961.
Hartmann, Wesley R., Puneet Manchanda, Harikesh Nair, Matthew Bothner, Peter Dodds, David Godes, Kartik Hosanagar and Catherine Tucker (2008), “Modeling Social Interactions: Identification, Empirical Methods and Policy Implications,” Marketing Letters, 19, 287-304.
Manchanda, Puneet, Jean-Pierre Dube, Khim Yong Goh and Pradeep K. Chintangunta (2006), “The Effects of Banner Advertising on Internet Purchasing,” Journal of Marketing Research, 43 (February), 98-108.
Manchanda, Puneet, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap E. Wieringa, Marta Wosinska and Ying Xie (2005), “Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry,” Marketing Letters, 16 (3/4), 293-308.
Narayanan, Sridhar, Puneet Manchanda and Pradeep K. Chintagunta (2005), “Temporal Differences in the Role of Marketing Communication in New Product Categories,” Journal of Marketing Research, 42 (August), 278-290.
Dube, Jean-Pierre, Guenter Hitsch and Puneet Manchanda (2005), “An Empirical Model of Advertising Dynamics,” Quantitative Marketing and Economics, 3 (2), 117-144. (Lead Article)
Dube, Jean-Pierre and Puneet Manchanda (2005), “Differences in Dynamic Brand Competition across Markets: An Empirical Analysis,” Marketing Science, 24 (1), 81-95.
Manchanda, Puneet, Peter E. Rossi and Pradeep K. Chintagunta (2004), “Response Modeling with Non-Random Marketing Mix Variables,” Journal of Marketing Research, 41 (November), 467-478.
Manchanda, Puneet and Pradeep K. Chintagunta (2004), “Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis,” Marketing Letters, 15:2-3, 129-145.
Brijs, Tom, Dimitris Karlis, Gilbert Swinnen, Koen Vanhoof, Geert Wets and Puneet Manchanda (2004), “A Multivariate Poisson Mixture Model for Marketing Applications,” Statistica Neerlandica, 58 (3), 322-348.
Van Heerde, Harald J., Carl F. Mela and Puneet Manchanda (2004) “The Dynamic Effect of Innovation on Market Structure,” Journal of Marketing Research, 41 (May), 166-183.
Van Osselaer, Stijn M. J., Joseph W. Alba and Puneet Manchanda (2004), “Irrelevant Information and Mediated Intertemporal Choice,” Journal of Consumer Psychology, 14 (3), 257-270.
Jedidi, Kamel, Sharan Jagpal and Puneet Manchanda (2003), “Measuring Heterogenous Reservation Prices for Product Bundles,” Marketing Science, 22, 107-130.
Manchanda, Puneet, Asim Ansari and Sunil Gupta (1999), “The ‘Shopping Basket’: A Model for Multi-Category Purchase Incidence Decisions,” Marketing Science, 18, 95-114. (Lead Article)
Russell, Gary, David Bell, Anand Bodapati, Christina Brown, Jeongwen Chiang, Gary Gaeth, Sunil Gupta and Puneet Manchanda (1997), “Perspectives on Multiple Category Choice,” Marketing Letters, 8, (3), 297-305.