Mankind is currently standing on the verge of the greatest change in

lifestyle which he has ever undertaken. All around the globe,

businessmen and other enterpenuirs are racing to cash in on

the future of marketing. Tradition is being turned on its head as

all of free enterprise begins plans to phase out age-old methods of

fiscal stimulation for the more powerful, more effective,

and most cost-concious world of the internet. Their logic is not too

difficult to understand. Last year, American businesses spent

billions of dollars advertising their products by magazine,

newspaper, radio, television, and mass mailers. They flooded the

homes of America, targeting every breathing carbon-based life form

they could find, with countless jingles, images, song and dance in

an attempt to peddle their often unwanted goods. This type of

nuclear marketing (dropping a powerful load at a random percentage

of the population) has been the backbone of corporate America.

Times, however, are changing. With the deregulation of the Internet

in 1991, the federal government opened the doors of industry to the

potential of advertising twenty-four hours a day, almost free of

charge to anyone in the world who accessed their link. While it is

true that this new advertising is not seemingly as direct, (it does not

fall onto the bathroom floor out of the pages of a Rolling Stone) it

does provide a marketing tool who directly targets interested parties.

The largest problem with traditional marketing stems from the fact

that, in order to determine who is interested in a product, the

business would have to ask everyone. Changes in information

access are forcing the game to evolve. Now, businesses can enjoy

presenting their product to those who seek them out. Moreover, this

new media revolution costs almost nothing to set up. It is clear that

traditional marketing is approaching a revolution. It is a twiching

dinosaur who is awaiting his doom. As the world continues to

interlink itself, business will alter the way in which it reaches its

customer. Those who evolve will prosper. Those who do not shall

perish.

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