The internet may seem like a whole new world to many citizens, but it is, in fact, based on the promise of a more efficient existence. Within the pages of the internet, the future of marketing, commerce, and retail lies (Lauderbeck 110). It will soon be the key to accessing millions of people, businesses, and services in a user-friendly, interactive environment. The inevitability of the internet lies in its great appeal to change the marketing strategies of corporate America. It provides marketing specialists with a gateway to not only the United States, but to the world. Imagine the vast amount of traditional resources necessary to introduce a product around the world. The cost of conventional advertising would make such an attempt futile. In stark contrast, businesses choosing to market products and services with "cybermail" find that the internet reduces both the time and cost of traditional communications. The internet, then, offers greater accessibility, lower costs, and higher levels of efficiency than traditional marketing techniques. It better represents the interests of both the companies and those who they hope to serve. Internet advertising is more personal, more helpful, and more beneficial to society as a whole. With a simple click of a mouse, consumers can access informaiton of interest and not be subjected to useless random trajectory mailings. The improved capabilities made possible by the internet web promise to revolutionize the world of tomorrow. With the net, there is no need to purchase a newspaper to read about daily events. A TV guide is not necessary to find the listings of popular shows. There will be no more hassles of getting the monthly bills out on time as all transactions can be performed in a digital medium. Credit Card companies, public utilities, banks, libraries, and retail establishments are all poised to position themselves in the new global marketplace. (Vijyan 45) Shopping for cars, homes, and appliances is already possible on the net. It is easier and more profitable for all parties involved.


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