attempt to lure new customers into their interactive advertising. Case in point, the
interactive computer game used to publicize the new horror movie Demon Night. It was
set up to allow the user to explore the set of the movie, meet major characters, and
provide feedback to the directors on the potential outcome of the story while the film was
still in production. This site illustrates the power the net may have in the future of
entertainment. It is very possible that directors and studios will use such interactive
games in order to test the market’s receptiveness to new story concepts. In addition, a
feeling of anxiousness can be formed around the release of a movie without any of the
traditional high-cost meida vehicles (television, newspaper, and magazine advertising).
This site serves as an interesting example of the future of marketing. It is concievable
that a much better advertising campaign could be run through the net and an interactive
game than could ever be run with conventional means. The evolution of the world of
entertianment will undoubtedly be rooted in the Internet and a more personal style of
advertising.