CONCLUSIONS

The concerns about achieving success via the internet are realistic, but the positive aspects of using the Internet as a marketing tool outweigh the negative ones. The Internet problems discussed above are simply issues which entrepeneurs need to consider before venturing into cyberspace. The net still offers low cost benefits, high profit margins, quick exchange of information, and user friendliness. It is for these reasons that the internet is the wave of the future. If businesses wish to remain competitive and successful, they must eventually make the move to riding the ever-evolving computer highway, for that is where their consumer market is heading.

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