Class 11: Locating a profit site

Deciding wether to exploit an innovation as a supplier, manufacturer, complementor or customer is one thing. Within that profit site, a firm must also decide on which activities of the site's value chain to perform. The Triada case suggests that this is not always an easy decision to take upon entering the site.


Reading: Chapter 7 and Chapter 9 pages 186-187

Case: Triada (UMBS case)


Study questions:

(1) Does Triada have a strategy? If so, what is it?



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