VAR CF0728 INDEX OF MEDIA EXPOSURE ITEMS
COLUMNS 497 - 497
NUMERIC
MD EQ 0
CAMPAIGN MEDIA EXPOSURE COUNT
-------------------------------------------------------------------
USE WEIGHT VARIABLE VCF0009/VCF0009A/VCF0009B.
This count is available for 1952, 1956, 1960, 1964, 1968, 1972, 1976,
1978, 1980, 1982, 1984 and 1992. It is constructed from Cumulative
File variables VCF0724-VCF0727 by summing the number of "yes"
responses, plus 1.
All variables must be asked in a given year for this count to be
calculated: however, if all vars are asked but all are coded DK/NA (0
in VCF0724-VCF0727), then VCF0728 is coded 0. If at least 1 var is
codedwith valid data during a year when all 4 questions are used by
NES, then this value is computed.
1. No media
2.
3.
4.
5. All four media
0. DK; NA; INAP, no post IW (1952, 1960, 1964, 1968, 1972, 1976,
1980, 1984, 1992, 1996); form II, III, or IV (1972); abbrev.
telephone IW (1984); short form or Spanish language (1992);
question(s) not used
==============================