Are you getting more than just energy from this drink?

Okay, I'm old.

I can't keep up with all the uses of pimp. I can understand "pimp my ride," I suppose. But I can't understand "pimp" used to describe a beverage, or any fluid that might be ingested, for that matter. The other day I encountered the energy drink Pimpjuice. Juice of Pimp? Is that legal? Moreover, is it sanitary? Is it HuggyBear-ific? (old skool & new skool)

I'll have to take your word for it.