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Tong Guo

I am an Assistant Professor in the Marketing Department at Duke's Fuqua School of Business. I received my PhD in marketing from the Stephen M. Ross School of Business, University of Michigan, co-advised by S Sriram and Puneet Manchanda. You can find my current CV on Fuqua faculty page.

My research focuses on understanding the causal impact of major marketing policies with machine learning methods. I am particularly interested in the regulatory implications of marketing actions in a variety of healthcare contexts including physician targeting and information disclosure. My interests also extend to consumer relationship management and loyalty programs. In a broad sense, the goal of my research is to inform marketing and policy decision making by combining state-of-the-art machine learning methods with causal identification using natural and quasi-experiments.

I'm an Advanced Open Water diver, a high altitude trekker, and an experienced clarinetist.