I am an empirical marketing scientist working on large-scale causal behavior analytics, with a particular interest in healthcare markets. My current research examines the regulatory implications of marketing actions in a variety of contexts including physician targeting and information disclosure. My interests also extend to consumer relationship management and loyalty program incentive design. In a broad sense, the goal of my research is to inform marketing and policy decision making by combining state-of-the-art machine learning methods with causal identification using natural and quasi-experiments.
I'm an Advanced Open Water diver, a high altitude trekker, and an experienced clarinetist.