Tong Guo

I am a PhD candidate in quantitative marketing at the Stephen M. Ross School of Business, University of Michigan. My research focuses on healthcare marketing, causal inference with machine learning, and loyalty programs. I am co-advised by S Sriram and Puneet Manchanda. You can download my CV here.

I am an empirical marketing scientist working on large-scale causal behavior analytics, with a particular interest in healthcare markets. My current research examines the regulatory implications of marketing actions in a variety of contexts including physician targeting and information disclosure. My interests also extend to consumer relationship management and loyalty program incentive design. In a broad sense, the goal of my research is to inform marketing and policy decision making by combining state-of-the-art machine learning methods with causal identification using natural and quasi-experiments.

I'm an Advanced Open Water diver, a high altitude trekker, and an experienced clarinetist.