Research
Working Papers
Investigate whether the supplier can always take advantage of the buyer's better demand forecasts, and what kind of contracts the supplier should offer in order to maximize his profits when he is certain or uncertain about the buyer's forecasting capability. Analyze consumer behavior induced by sales promotions, compare different types of promotions and characterize retailer's optimal promotion strategies under different market situations. Study a dynamic pricing and transshipment problem of a retailer who sells a product through two channels. Compare the effectiveness of using price differentiation or transshipment to improve profits, and investigate the effects of pricing on optimal transshipment decisions, and vice versa. Research Interests Supply Chain Contracting, Supply Chain Management, Pricing and Revenue Management, Marketing and OM Interface, Consumer Behavior, Healthcare Management, Risk ManagementConference Presentations Please see my CV. |