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IX. MARKETING MUNICIPAL BONDS

Municipal bonds issues are regulated by constitutional provisions, general statutes, special acts, and local charters.

Compliance with legal requirements is essential; minor errors may result in delays, expensive litigation, and possible invalidation of the issue or sale.

Preliminaries to Marketing

A popular referendum is required in most states to authorize general obligation bonds.

Bond ordinances or resolutions should identify the nature and limits of the security offered.

Notice of Sale

The following information should be published in The Daily Bond Buyer at least two weeks in advance of the date set for opening bids:

Bidders should be allowed to bid different rates on various maturities or groups of bonds--known as split-rate bids--in order to obtain the most favorable overall net interest cost.

If municipal bonds must be sold at par, supplemental coupons--covering the same interest period as one or more regular coupons--may used to attract dealers.

Timing of an Issue

The bond market experiences minor fluctuations every few months due to an excess of supply over demand, as well as economic and political trends.

The date of the sale should not be set in the midst of a rush of new offerings or immediately following large sales by other municipalities.

An issue should be scheduled so that interest and principal payments come due at times when funds are available to pay them.

The four-page bond prospectus form, approved by the Investment Bankers Association and the Municipal Finance Officers Association, provides the information that most investors seek

Miscellaneous Requirements

Principal and interest should be payable in a large financial center where there is a Federal Reserve Bank.

The bond owner should have the privilege of registering bonds as to both principal and interest or principal only.

Bonds should be printed by a firm that specializes in such work to protect against counterfeiting.

Costs Involved in Marketing Municipal Bonds

The cost of borrowing also involves:

(1) expense of conducting a referendum, fees for various legal and financial advisors, and

(2) miscellaneous costs, including: preparation and publication of bond notices and the bond prospectus; printing the bonds; obtaining a bond rating; renting signature machines; filing fees; court fees; registration or recording fees; certification costs; and costs of delivering the bonds.

No single cost is large, but in the aggregate, these costs can amount to a considerable sum.

Ratings for Municipal Bonds

Bond ratings appraise two basic risk factors:

(1) the risk that bond quality will be diluted by an inordinate increase in debt, and

(2) the risk that the issuer's ability to meet principal and interest payments may be impaired under depressed economic conditions.

Rating analysts evaluate a wide range of information concerning economic, debt, financial, and governmental considerations.

The rating service fees vary according to the size of the prospective bond issue.

Moody's Investors Service, Inc., Standard and Poor's Corporation, Fitch Investor's Service and Duff & Phelps rate a wide variety of bonds.

Economic factors include the area's economic prospects, locational advantages, population, wealth, labor factors, and diversity of employers.

Debt factors assess the likelihood of meeting commitments to the bondholders, including the jurisdiction's debt policy, debt structure, debt burden, debt history, and prospective borrowing.

Governmental considerations include continuity in management and good fiscal control.

Fiscal trends are determined through reviews of financial reports and budgets.

The Bond Sale and Delivery

Bonds should be awarded to the bidder on the basis of the lowest net interest cost. or total interest cost.

Bonds should be delivered at the earliest practical date after the sale (no later than thirty days).

Municipal Bond Investors

Four categories of investors purchase most municipal bonds: (1) mutual funds; (2) commercial banks; and (3) property and casualty insurance companies; and (4) households.

The Tax Reform Act of 1986 eliminated many long-standing loopholes, leaving municipal bonds as the last significant remaining tax shelter.

Other provisions of the Act made municipal bonds less attractive to banks and insurance companies.

Underwriting Municipal Bonds

Investment syndicates underwrite municipal bonds by providing the funds to the issuing jurisdictions and, in turn, re-offering the bonds to individual investors.

Current Trends in Municipal Bond Underwriting

Many Wall Street firms have recently closed their municipal departments.

The need of billions of dollars to finance schools, sewage treatment facilities, parks, roads, and other public improvements still exists.

The conversion of public assets to private ventures will put a premium on investment bankers with government skills.

Many Wall Street firms are pursuing deals once considered the "bread-and-butter" of the regional brokerage firms.

Competitive Bid and Negotiated Sale

Competitive bidding is generally used in selecting underwriters for general obligation bonds.

In a negotiated sale, a single underwriting syndicate is selected based on factors such as past relationships, special expertise, and the size and nature of the underwriters' sales efforts.

Establishing the Investment Syndicate

Each member of a syndicate (or joint account) has a share in the account, called participation, and shares in the profits (and losses, if any) of the syndicate according to this participation; the account is said to be "undivided" in terms of selling and liability.

If bonds in the account are distributed at the outset to each member according to participation (known as a divided account), a syndicate member is required to sell only its obligated percentage of the issue and is not held responsible for other's unsold bonds.

The account manager will suggest a bid scale and profit margin that can be underwritten.

On the date of the sale, officials of the issuing jurisdiction receive the bids from the bidders in person or through the mail.

The Yield Curve

The yield curve illustrates the term structure of interest rates by plotting bond yield as a function of years to maturity and indicating the average rate of return on a bond if it is held to maturity.

Three theories describe the shape of the yield curve and the predominance of the upward-sloping yield curve.

Net Interest Cost and Total Interest Cost

Failure to take proper account of the general money market and the desired investment yield of potential buyers will result in a smaller spread or gross profit for the underwriters.

The net interest cost is the bid that the underwriters will make on the bonds and can be calculated as follows:

True interest cost (TIC) is the present value, expressed as a nominal annual rate, compounded semiannually, which discounts the future cash flows of the issue to equal thre bid amount for the issue.

Production

The production of a given issue may be calculated by first multiplying the reoffering price (yield or par value) times the face amount of each maturity date.

This figure is then multiplied times the amount being offered with a given maturity, and the results are summed for all maturity periods.

Investment Banker's Profits

Underwriters do not charge a commission when they sell municipal bonds, since they are acting as principals, rather than as agents.

The profit of an investment banker is the spread between the purchase price paid to the issuer and the sale price to investors.

For both competitive and negotiated bids, the spread is made up of four separate components:

The expected profit on a $1,000 bond will vary from around $2.50 to $20 (0.25 to 2.0 percent of face value).

Bonds are sold on a "plus accrued interest" basis from the date of the issue or from the last interest payment date.

Secondary or Trading Market

Over-the-counter trading markets encompasses all types of securities, including U. S. government bonds, foreign bonds, corporate bonds, railroad stocks, common and preferred stocks, script, rights, warrants, and municipal bonds.

Secondary trading is very competitive, with spreads ranging from 1/4 of a point ($2.50 per bond) to two points ($20.00) in the case of obscure issues or odd lots.

Three types of dealers in the secondary market

Access to up-to-date information is critical to a dealer's ability to trade effectively and efficiently.

Two measures are especially watched as indicators of where the market is headed:

The Municipal Securities Rulemaking Board (MSRB) is an independent oversight agency, established by the Securities Act of 1975 to regulate the practices of municipal securities dealers, dealer banks, and brokerage firms.

In October 1994, the Securities and Exchange Commission (SEC), which oversees the MSRB, released new rules mandating public disclosure in the secondary market.

Tax Treatment of Discount

The discount on municipal bonds is considered to be compensation which the obligor has contracted to pay for the use of the money loaned.

Tax Exempt Bond Funds

Tax exempt bond funds are registered investment companies, the assets of which are invested in a diversified portfolio of tax-exempt bonds.

Bond Ladder Investing

A laddered bond portfolio is designed for investors who hold their bonds to maturity.