Correspondence Strategies


Strategies for Bad News Correspondence

1.  First Give Explanations

2.  Then Give Decision

3.  Conclusion--Indicate willingness to continue relationship 
 

 

Strategies for Good News Correspondence

1.  Write for Busy Readers

2.  Put Critical Information at the Beginning

a.  Give needed context
b.  But avoid the Third Paragraph Syndrome
c.  Avoid Writer-based pure narratives
3.  Follow the vital information with the supporting evidence, examples, justifications, etc.

4.  Use an appropriate Close

a.  Willingness to discuss?
b.  Follow up?
c.  Request a specific action by a specific Date?
d.  Other