Todd Schifeling

Welcome! I am a Post-doctoral Research Fellow at the University of Michigan's Erb Institute, where I work with Professors Andrew Hoffman and Sara Soderstrom. I completed my dissertation in sociology at Michigan under the guidance of Professors Mark Mizruchi (chair), Gerald Davis, Jason Owen-Smith, and Kiyoteru Tsutsui.

I study how organizational and political contexts affect market dynamics. Most of this research concerns the incorporation of environmental values into markets, with projects on the contentious marketing of natural, the rise of alternative organizational forms like B Corporations, discussion of finanical risks from climate change in the news media, and climate change reforms within organizations. Additional projects examine how businesses collectively manage uncertainty from recessions and how communities incubate atypical ideas like gourmet food trucks.

Methodologically, I am developing big data tools for organizational research, and I also utilize interviews, surveys, and historical archives.

My research has been published in the American Journal of Sociology, received best paper awards from the American Sociology Association, and been featured in numerous media outlets, including National Geographic, Boston Globe, and Harvard Business Review's blog.

You can reach me at