Michigan: A Guide to the Wolverine
State.
New York: Oxford UP, 1941.
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Chapter One:
Wordage, Poundage, Yardage: Inventing
and Operating the American Baedeker Machine
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Wordage, Poundage, Yardage: Inventing
and Operating the American Baedeker Machine
Designing a Landscape of Words:
Genre Negotiations, Composition Policies, and Stylistic Features of the
Guides
Patchwork Quilt of These United
States: The Rhetoric of Cultural Enthusiasm in Contemporary Reviews of
the American Guides
Un-American Guides and Pink Baedekers:
The Red Scare of the Federal Writers' Project
A Fabricated Nation: The Politics
of Democratic National Portraiture
Vintage Snapshots from Alabama to
Wyoming: Reflections of a Cultural Nation in State Profiles
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Chapter one, "'Wordage, Poundage,
Yardage': Inventing and Operating the American Baedeker Machine," explores
the contextual occasion of the American Guides and the mechanics of their
making. It shows the variety of influences on the administrative decision
to have the federal writers create a series of travel books. The writing
of the travel guides afforded an opportunity to maintain employment of
a large number of semi-skilled writers for an extended period of time.
Travel guides seemed an ideologically "safe" and "neutral" mode of writing
and thus apt for a government-sponsored endeavor like the Federal Writers'
Project which feared accusations of propaganda. The American Guide also
filled a void in American travel guidance. Only the 1909 Baedeker existed
as a comprehensive travel guide to America, and it was thoroughly outdated
and written from a European perspective. The emerging American tourist
industry needed a set of travel guides as a stimulus, especially when World
War II made European travel impossible. Most importantly, however, the
American Guides were imbricated in the general atmosphere of a cultural
renaissance which fostered a turning to the "American scene" and contributed
to a reinterpretation of American culture and a strengthening of the national
character, particularly around the time of America's entrance into the
international war effort. Finally, the American Guides evolved into an
educational tool for teaching the contents of American culture.
After establishing the invention
of the American Guides, this chapter moves on to the human component of
their making. I am particularly interested here in the individual experience
of writing the guides. Existing studies of the Federal Writers' Project
have created a one-sided view of its operation. Relying largely on personal
remembrance (Jerre Mangione, The Dream and the Deal: The Federal Writers'
Project, 1935-1943, 1972) or administrative correspondence (Monty Noam
Penkower, The Federal Writers' Project: A Study in Government Patronage
of the Arts, 1977 and William F. McDonald, Federal Relief Administration
and the Arts: The Origins and Administrative History of the Arts Projects
of the Works Progress Administration, 1969) these monographs erect
an image of the FWP as an administrative chaos constantly careening towards
dissolution, without mentioning the impact this fragile and perilous employment
status had on the individual writers and their work performance. The FWP
also tends to be reduced to the big city offices of New York and Chicago
where the small band of later famous writers like Richard Wright, John
Cheever, and Saul Bellow congregated. This chapter argues that the vast
majority of the FWP experience was vastly different from the commonly held
view of a bohemian confusion. Using memoirs of former federal writers,
employment records of the Michigan Writers' Project, and the final reports
by FWP state directors in 1943, I attempt to show that the making of the
American Guide Series was deeply troubled by staff incompetence and personal
anguish and anxiety of the workers, while at the same time it succeeded
in fostering creativity and mental recovery. The FWP was largely an American
Baedeker Machine, a factory-type organization that had to overcome countless
internal and external hardships to produce the American Guide Series. By
establishing this human narrative behind the textual record, I aim to provide
a basis for a later interpretation of the American Guides as a democratic
text of the American people.
 
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