Working Papers and Projects
Working Papers and Projects
Onishi, Hiroshi and Puneet Manchanda (2008), “Marketing Activity, Blogging and Sales.”
Narayanan, Sridhar and Puneet Manchanda (2006), “An Empirical Analysis of Individual Level Casino Gambling Behavior.”
Dong, Xiaojing, Puneet Manchanda and Pradeep K. Chintagunta (2009), “A Multi-Category Model of Physician Prescription and Detailing.”
“The Role of Free Sampling in the Pharmaceutical Industry,” (with Sridhar Narayanan).
“Driving Behavior and Outcomes: An Empirical Analysis using Automobile Insurance Data.”
“Network Marketing: The Role of Structure and Distance on Performance.”
“Marketing Activity, Blogging and Sales,” (with Hiroshi Ohnishi).
“Structural models of the manufacturer-dealer relationship in the automotive industry,” (with Eleanor Feit).