Manchanda, Puneet, Grant Packard and Adithya Pattabhiramaiah (2010), “Social Dollars: The Economic Impact of Customer Participatoin in a Firm-Sponsored Online Community.”

“The Effects of Service Quality on Usage and  Termination of a Video on Demand Service” (with S. Sriram and Pradeep K. Chintagunta).

“The Role of Free Sampling in the Pharmaceutical Industry,” (with Sridhar Narayanan and Renna Jiang).

“Network Marketing: The Role of Structure and Distance on Performance.”

“Peer Effects in Casino Gambling,” (with Hee Mok Park)

“Objective Service Quality and Consumer Satisfaction in the Quick Service Restaurant Industry” (with Jihoon Cho and Anocha Aribarg)