Nam, Sungjoon, Puneet Manchanda and Pradeep K. Chintagunta (2006), “The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video On Demand Service,” Marketing Science, forthcoming.

Onishi, Hiroshi and Puneet Manchanda (2008), “Marketing Activity, Blogging and Sales.”

Nair, Harikesh, Puneet Manchanda and Tulikaa Bhatia (2006), “Asymmetric Effects in Physician Prescription Behavior: The Role of Opinion Leaders,” Journal of Marketing Research, forthcoming.

Hartmann, Wesley R., Puneet Manchanda, Harikesh Nair, Matthew Bothner, Peter Dodds, David Godes, Kartik Hosanagar and Catherine Tucker (2008), “Modeling Social Interactions: Identification, Empirical Methods and Policy Implications,” Marketing Letters, 19, 287-304.

Manchanda, Puneet, Ying Xie and Nara Youn (2008), “The Role of Targeted Communication and Contagion in New Product Adoption,” Marketing Science, 27 (6), 950-961.

“Network Marketing: The Role of Structure and Distance on Performance.”