Services

Nam, Sungjoon, Puneet Manchanda and Pradeep K. Chintagunta (2006), “The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video On Demand Service,” Marketing Science, forthcoming.


Narayanan, Sridhar and Puneet Manchanda (2006), “An Empirical Analysis of Individual Level Casino Gambling Behavior.”


“Driving Behavior and Outcomes: An Empirical Analysis using Automobile Insurance Data.”