“The Effects of Service Quality on Usage and  Termination of a Video on Demand Service” (with S. Sriram and Pradeep K. Chintagunta).

Narayanan, Sridhar and Puneet Manchanda (2006), “An Empirical Analysis of Individual Level Casino Gambling Behavior,” Quantitative Marketing and Economics, forthcoming.

Nam, Sungjoon, Puneet Manchanda and Pradeep K. Chintagunta (2010), “The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service,” Marketing Science, 29 (4), 690-700.

“Peer Effects in Casino Gambling,” (with Hee Mok Park)

“Objective Service Quality and Consumer Satisfaction in the Quick Service Restaurant Industry” (with Jihoon Cho and Anocha Aribarg)