Services
Services
Nam, Sungjoon, Puneet Manchanda and Pradeep K. Chintagunta (2006), “The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video On Demand Service,” Marketing Science, forthcoming.
Narayanan, Sridhar and Puneet Manchanda (2006), “An Empirical Analysis of Individual Level Casino Gambling Behavior.”
“Driving Behavior and Outcomes: An Empirical Analysis using Automobile Insurance Data.”