Manchanda, Puneet, Jean-Pierre Dube, Khim Yong Goh and Pradeep Chintangunta (2006), “The Effects of Banner Advertising on Internet Purchasing,” Journal of Marketing Research, 43 (February), 98-108.

Manchanda, Puneet, Asim Ansari and Sunil Gupta (1999), “The ‘Shopping Basket’: A Model for Multi-Category Purchase Incidence Decisions,” Marketing Science, 18, 95-114.  (Lead Article)

(Shortlisted as one of the ten papers published in Marketing Science and Management Science (marketing focus) in the 1999-2003  period eligible for the INFORMS Society for Marketing Science Long Term Impact Award. Papers shortlisted for this award are viewed to have had “a significant long run impact on the field of Marketing.”)