Michigan RSB Marketing Seminar Series (2008-09)

 

April 24, 2009: The seminar series is now over for the year. Please contact the presenters directly if you would like a copy of the paper.


Thanks to Carolyn Yoon, Katherine Burson and Linda Gorlitz for helping with the organization of the seminar series.


(*) denote job talks.


Apr 24, 2009: PhD Student Research Camp


April 17, 2009: Mario Macis, University of Michigan Ross


Increasing Donations or Stealing Altruism? Incentives and Substitution effects in Pro-soical Behavior


April 10, 2009: Eric Anderson, Northwestern Kellogg


How Does Consumers’ Knowledge of Prices Affect the Demand Response to Price Changes and Price Cues?


April 3, 2009: Amna Kirmani, University of Maryland Smith


Signaling Identitiy through Brands: The Role of Perceived Identity


Mar 27, 2009: Jaideep Sengupta, HKUST


Sex in Advertising: Gender Differences and the Role of Relationship Commitment


Mar 20, 2009: Peter Ubel, University of Michigan Center for Behavioral and Decision Sciences in Medicine


Beyond Knowledge: Figuring Out How to Help People Make “Good” Decisions


Feb 20, 2009: Rajeev Batra, Peter Lenk, University of Michigan Ross

                       Katherine Burson, University of Michigan Ross


Brand Extension Strategy Planning (Batra/Lenk)


Six of One, Half Dozen of the Other (Burson)


Feb 13, 2009: Andres Musalem, Duke Fuqua


Structural Estimation on the Effect of Out-of-Stocks


Feb 6, 2009: Brett Gordon, Columbia GSB


Competition and Innovation in the Microprocessor Industry: Does AMD spur Intel to innovate more?


Jan 30, 2009: Justin Kruger, NYU Stern


Damned if you do, damned if you don’t: Focalism in evaluation of decisions


Jan 23, 2009: No Seminar (Ivey Camp)


Jan 16, 2009: Olivier Toubia, Columbia GSB


Early Diffusion Forecasts using Data on the Number of Social Interactions


Nov 21, 2008: Minjun (Min) Koo, University of Chicago GSB (*)


The Dynamics of Self-Regulation: How (Un)accomplished Goal Actions Affect Motivation


Nov 18, 2008: Scott Rick, The Wharton School (*)


The Pain of Paying: Implications for the Brain, Behavior and Marriage


Nov 14, 2008: Kanishka Misra, Northwestern University (*)


Understanding Retail Assortments in Competitive Markets


Nov 7, 2008: Joshua Ackerman, Yale University (*)


You Wear Me Out: The Vicarious Depletion of Self-Control


Oct 31, 2008: Yakov Bart, UC Berkeley Haas (*)


Multiproduct Competition with Demand Complementarity


Oct 24, 2008: No Seminar (ACR Conference)


Oct 17, 2008: Cassie Mogilner, Stanford GSB (*)


The “Time vs. Money Effect”: Shifting Product Attitudes through Personal Connection


Oct 10, 2008: No Seminar (QME Conference)


Oct 3, 2008: Leonardo Nicolao, University of Texas at Austin (*)


Happiness for Sale: Do Experiential or Material Purchases Lead to Greater Happiness


Sep 26, 2008: Michael Braun, MIT Sloan


Dyadic Consumption


Sep 19, 2008: Lisa Cavanaugh, Duke University (*)


Feeling Good and Doing Better: How Specific Positive Emotions Influence Consumer Behavior and Well-Being


Sep 12, 2008: Thales Teixeira, University of Michigan Ross


Moment-To-Moment Optimal Branding in TV-Commercials: Preventing Avoidance by Pulsing


Sep 5, 2008: Elea Feit, University of Michigan Ross


Reality Check: Combining Survey and Market Data to Estimate Choice Models