Michigan RSB Marketing Seminar Series (2008-09)
April 24, 2009: The seminar series is now over for the year. Please contact the presenters directly if you would like a copy of the paper.
Thanks to Carolyn Yoon, Katherine Burson and Linda Gorlitz for helping with the organization of the seminar series.
(*) denote job talks.
Apr 24, 2009: PhD Student Research Camp
April 17, 2009: Mario Macis, University of Michigan Ross
Increasing Donations or Stealing Altruism? Incentives and Substitution effects in Pro-soical Behavior
April 10, 2009: Eric Anderson, Northwestern Kellogg
How Does Consumers’ Knowledge of Prices Affect the Demand Response to Price Changes and Price Cues?
April 3, 2009: Amna Kirmani, University of Maryland Smith
Signaling Identitiy through Brands: The Role of Perceived Identity
Mar 27, 2009: Jaideep Sengupta, HKUST
Sex in Advertising: Gender Differences and the Role of Relationship Commitment
Mar 20, 2009: Peter Ubel, University of Michigan Center for Behavioral and Decision Sciences in Medicine
Beyond Knowledge: Figuring Out How to Help People Make “Good” Decisions
Feb 20, 2009: Rajeev Batra, Peter Lenk, University of Michigan Ross
Katherine Burson, University of Michigan Ross
Brand Extension Strategy Planning (Batra/Lenk)
Six of One, Half Dozen of the Other (Burson)
Feb 13, 2009: Andres Musalem, Duke Fuqua
Structural Estimation on the Effect of Out-of-Stocks
Feb 6, 2009: Brett Gordon, Columbia GSB
Competition and Innovation in the Microprocessor Industry: Does AMD spur Intel to innovate more?
Jan 30, 2009: Justin Kruger, NYU Stern
Damned if you do, damned if you don’t: Focalism in evaluation of decisions
Jan 23, 2009: No Seminar (Ivey Camp)
Jan 16, 2009: Olivier Toubia, Columbia GSB
Early Diffusion Forecasts using Data on the Number of Social Interactions
Nov 21, 2008: Minjun (Min) Koo, University of Chicago GSB (*)
The Dynamics of Self-Regulation: How (Un)accomplished Goal Actions Affect Motivation
Nov 18, 2008: Scott Rick, The Wharton School (*)
The Pain of Paying: Implications for the Brain, Behavior and Marriage
Nov 14, 2008: Kanishka Misra, Northwestern University (*)
Understanding Retail Assortments in Competitive Markets
Nov 7, 2008: Joshua Ackerman, Yale University (*)
You Wear Me Out: The Vicarious Depletion of Self-Control
Oct 31, 2008: Yakov Bart, UC Berkeley Haas (*)
Multiproduct Competition with Demand Complementarity
Oct 24, 2008: No Seminar (ACR Conference)
Oct 17, 2008: Cassie Mogilner, Stanford GSB (*)
The “Time vs. Money Effect”: Shifting Product Attitudes through Personal Connection
Oct 10, 2008: No Seminar (QME Conference)
Oct 3, 2008: Leonardo Nicolao, University of Texas at Austin (*)
Happiness for Sale: Do Experiential or Material Purchases Lead to Greater Happiness
Sep 26, 2008: Michael Braun, MIT Sloan
Dyadic Consumption
Sep 19, 2008: Lisa Cavanaugh, Duke University (*)
Feeling Good and Doing Better: How Specific Positive Emotions Influence Consumer Behavior and Well-Being
Sep 12, 2008: Thales Teixeira, University of Michigan Ross
Moment-To-Moment Optimal Branding in TV-Commercials: Preventing Avoidance by Pulsing
Sep 5, 2008: Elea Feit, University of Michigan Ross
Reality Check: Combining Survey and Market Data to Estimate Choice Models