April 15, 2008: The seminar series is now over for the year. Please contact the presenters directly if you would like a copy of the paper.

Thanks to Andy Gershoff and Linda Gorlitz for helping with the organization of the  seminar series.

Apr 11, 2008: Gad Saad, Concordia University

Applications of Evolutionary Psychology in Marketing

Apr 4, 2008: PhD Student Research Camp

Mar 28, 2008: Jennifer L. Aaker, UC Berkeley Haas

The Happiness of Giving: The Time-Ask Effect

Mar 21, 2008: Aradhna Krishna, University of Michigan Ross

                       Rajeev Batra, University of Michigan Ross

The Effect of Smell on Memory (Krishna)

Brand Love: Its Nature and Consequences (Batra; co-authored with Ahuvia and Bagozzi)

(Room K1320, 10:00-1:00)

Mar 14, 2008: Amitav Chakravarti, NYU Stern

Categories and Consequences: Categorization-Related Effects in Consumer Information Processing

Mar 10, 2008: Sharad Borle, Rice University

(Room W2760, 1:00-2:30)

A Generalized Framework For Estimating Customer Lifetime Value When Customer Lifetimes Are Not Observed

Mar 7, 2008: Srinivasraghavan Sriram, University of Connecticut

Investigating Consumer Adoption of Related Technology Products

Feb 15, 2008: Tom Meyvis, NYU Stern

Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences

Jan 25, 2008: Thales Teixeira, University of Michigan Ross

TV Commercial Avoidance: Branding, Pacing and Attention

Jan 18, 2008: Drazen Prelec, MIT Sloan

Finding Truth Even When Most People are Wrong

Jan 11, 2008: Panos Y. Papalambros, University of Michigan Engineering

Design Science, Product Development and Optimal Design: Venturing Outside Our Comfort Zone

Jan 8, 2008 (Lunch Seminar): Utku Unver, University of Pittsburgh Economics

(E0550, 11:30-12:30)

Course Bidding at Business Schools - Field and Lab. Experiments

Dec 7, 2007: Carolyn Yoon, University of Michigan Ross and Antonia Mantonakis, Brock University

Consumer Memory, Fluency and Familiarity

Nov 30, 2007: Eric T. Bradlow, The Wharton School

Bayesian Analysis of Stochastic IDS and Prisoner’s Dilemma Games

Nov 23, 2007: No Seminar (Thanksgiving break)

Nov 16, 2007: Florian Zettelmeyer, UC Berkeley Haas

“The Best Price You’ll Ever Get”: The 2005 Employee Discount Pricing Promotion in the U. S. Automobile Industry

Nov 9, 2007: Anirban Mukhopadhyay, University of Michigan Ross

The Effect of Mood and Lay Theories of Emotion Transience on Self Regulation

Nov 2, 2007: Stephen M. Pollock, University of Michigan Engineering

An Application of Bayesian Methods to Intensity Modulated Radiation Treatment

Oct 26, 2007: No Seminar (ACR Conference)

Oct 19, 2007: Elea Feit, University of Michigan Ross

Reality Check: Combining Conjoint and Market Data to Produce More Realistic Models of Consumer Choice

Oct 12, 2007: No Seminar (QME Conference)

Oct 5, 2007: Lisa Bolton, The Wharton School

Price Fairness Across Consumers and Culture: China and the USA

Sep 28, 2007: Vanessa Patrick, University of Georgia

Art and the Brand: The Role of Visual Art in Enhancing Brand Extendibility

&

Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

Sep 21, 2007: Kirk Schueler, University of Michigan

Factors Affecting Consumer Response to Direct-to-Consumer Advertising

Sep 7, 2007: Desmond (Ho-Fu) Lo, University of Michigan Ross

The Role of Quantity Commitment and Quantity Discounts in Vertical Channel Relationships: Theory and Evidence