Nam, Sungjoon, Puneet Manchanda and Pradeep K. Chintagunta (2006), “The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video On Demand Service,” Marketing Science, forthcoming.

Nair, Harikesh, Puneet Manchanda and Tulikaa Bhatia (2006), “Asymmetric Effects in Physician Prescription Behavior: The Role of Opinion Leaders,” Journal of Marketing Research, forthcoming.

Narayanan, Sridhar and Puneet Manchanda (2009), “Heterogeneous Learning and the Targeting of Marketing Communication for New Products,” Marketing Science, 28 (3), 424-441.

Jiang, Renna, Puneet Manchanda and Peter Rossi (2009), “Bayesian Analysis of Random Coefficient Models Using Aggregate Data,” Journal of Econometrics, 149 (2), 136-148.

Dong, Xiaojing, Puneet Manchanda and Pradeep K. Chintagunta (2009), “Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior,” Journal of Marketing Research, 46 (April), 207-221. (Appendix to paper)

Manchanda, Puneet, Ying Xie and Nara Youn (2008), “The Role of Targeted Communication and Contagion in New Product Adoption,” Marketing Science, 27 (6), 950-961.

Hartmann, Wesley R., Puneet Manchanda, Harikesh Nair, Matthew Bothner, Peter Dodds, David Godes, Kartik Hosanagar and Catherine Tucker (2008), “Modeling Social Interactions: Identification, Empirical Methods and Policy Implications,” Marketing Letters, 19, 287-304.

Manchanda, Puneet, Jean-Pierre Dube, Khim Yong Goh and Pradeep Chintangunta (2006), “The Effects of Banner Advertising on Internet Purchasing,” Journal of Marketing Research, 43 (February), 98-108.

Manchanda, Puneet, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap E. Wieringa, Marta Wosinska and Ying Xie (2005), “Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry,” Marketing Letters, 16 (3/4), 293-308.

Dube, Jean-Pierre, Guenter Hitsch and Puneet Manchanda (2005), “An Empirical Model of Advertising Dynamics,” Quantitative Marketing and Economics, 3 (2), 117-114. (Lead Article)

Narayanan, Sridhar, Puneet Manchanda and Pradeep K. Chintagunta (2005), “Temporal Differences in the Role of Marketing Communication in New Product Categories,” Journal of Marketing Research, 42 (August), 278-290.

Manchanda, Puneet and Elisabeth Honka (2005), “The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review,” Yale Journal of Health Policy, Law and Economics, 5, 785-822.

Dube, Jean-Pierre and Puneet Manchanda (2005), “Differences in Dynamic Brand Competition across Markets: An Empirical Analysis,” Marketing Science, 24 (1), 81-95.

Manchanda, Puneet, Peter E. Rossi and Pradeep K. Chintagunta (2004), “Response Modeling with Non-Random Marketing Mix Variables,” Journal of Marketing Research, 41 (November), 467-478.

Manchanda, Puneet and Pradeep K. Chintagunta (2004), “Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis,” Marketing Letters, 15:2-3, 129-145.

Brijs, Tom, Dimitris Karlis, Gilbert Swinnen, Koen Vanhoof, Geert Wets and Puneet Manchanda (2004), “A Multivariate Poisson Mixture Model for Marketing Applications,” Statistica Neerlandica, 58 (3), 322-348.

Van Heerde, Harald J., Carl F. Mela and Puneet Manchanda (2004), “The Dynamic Effect of Innovation on Market Structure,” Journal of Marketing Research, 41 (May), 166-183. (Finalist: American Marketing Association’s Paul E. Green Award)

Van Osselaer, Stijn M. J., Joseph W. Alba and Puneet Manchanda (2004), “Irrelevant Information and Mediated Intertemporal Choice,” Journal of Consumer Psychology, 14 (3), 257-270.

Jedidi, Kamel, Sharan Jagpal and Puneet Manchanda (2003), “Measuring Heterogenous Reservation Prices for Product Bundles,” Marketing Science, 22, 107-130

Manchanda, Puneet, Asim Ansari and Sunil Gupta (1999), “The ‘Shopping Basket’: A Model for Multi-Category Purchase Incidence Decisions,” Marketing Science, 18, 95-114.  (Lead Article)

(Shortlisted as one of the ten papers published in Marketing Science and Management Science (marketing focus) in the 1999-2003  period eligible for the INFORMS Society for Marketing Science Long Term Impact Award. Papers shortlisted for this award are viewed to have had “a significant long run impact on the field of Marketing.”)

Russell, Gary, David Bell, Anand Bodapati, Christina Brown, Jeongwen Chiang, Gary Gaeth, Sunil Gupta and Puneet Manchanda (1997), “Perspectives on Multiple Category Choice,” Marketing Letters, 8, (3), 297-305.