Selected Presentations and Articles
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-Does Social Media Matter? (presented to the Ross Alumni Club, Minneapolis, MN, Worldwide Club Day, Oct 29, 2009)
- Consumer Behavior and Social Networks (article in Ross School of Business’ DIVIDEND magazine, Fall 2009)
- Word of Mouth in Pharmaceutical Drug Adoption research on Ross Business School website
- Service Quality and Word of Mouth research on Ross Business School website
- Pharmaceuticals: Addicted to Ads? (article in Ross School of Business’ DIVIDEND magazine, Fall 2007)
- Service Quality and Word of Mouth research profile in Sloan Management Review
- Physician Learning Heterogeneity research on Ross Business School website
- The Role of Word-of-Mouth in New Product Introduction (presented at University of Chicago GSB's Global Leadership Series, London, UK, July 5, 2006)
- Optimizing Sales Force Effort (presented at The Sales Leaders Roundtable, University of Chicago, Nov 10, 2004)
- Rx for Pharmaceutical Marketing (article in the Chicago GSB magazine, Vol 28., No. 2, Spring 2006)
Other Links
55th University of Chicago GSB Annual Management Conference Session
University of Chicago Program in Pharmaceutical Policy