Dong, Xiaojing, Puneet Manchanda and Pradeep K. Chintagunta (2009), “A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior,” Quantitative Marketing and Economics, 9 (3), 301-337.

“The Role of Free Sampling in the Pharmaceutical Industry,” (with Sridhar Narayanan and Renna Jiang).

Nair, Harikesh, Puneet Manchanda and Tulikaa Bhatia (2010), “Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders ,” Journal of Marketing Research, 47 (October), 883-895.

Narayanan, Sridhar and Puneet Manchanda (2009), “Heterogeneous Learning and the Targeting of Marketing Communication for New Products,” Marketing Science, 28 (3), 424-441. (Finalist: 2009 John D. C. Little Best Paper Award)

Dong, Xiaojing, Puneet Manchanda and Pradeep K. Chintagunta (2009), “Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior, Journal of Marketing Research, 46 (April), 207-221. (Appendix to paper)

Manchanda, Puneet, Ying Xie and Nara Youn (2008), “The Role of Targeted Communication and Contagion in New Product Adoption,” Marketing Science, 27 (6), 950-961.

Manchanda, Puneet, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap E. Wieringa, Marta Wosinska and Ying Xie (2005), “Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry,” Marketing Letters, 16 (3/4), 293-308.

Narayanan, Sridhar, Puneet Manchanda and Pradeep K. Chintagunta (2005), “Temporal Differences in the Role of Marketing Communication in New Product Categories,” Journal of Marketing Research, 42 (August), 278-290.

Manchanda, Puneet and Elisabeth Honka (2005), “The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review,” Yale Journal of Health Policy, Law and Economics, 5, 785-822. (Cited in a brief to the U.S. Supreme Court regarding the buying, selling and profiling of physicians’ prescription records that are used by pharmaceutical companies to target physicians with specific marketing activities http://sblog.s3.amazonaws.com/wp-content/uploads/2011/03/10-779-tsac-VT-Medical-Society.pdf; http://www.npr.org/2011/06/23/137382574/supreme-court-hands-drug-companies-twin-wins))

Manchanda, Puneet, Peter E. Rossi and Pradeep K. Chintagunta (2004), “Response Modeling with Non-Random Marketing Mix Variables,” Journal of Marketing Research, 41 (November), 467-478.

Manchanda, Puneet and Pradeep K. Chintagunta (2004), “Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis,” Marketing Letters, 15:2-3, 129-145.