Manchanda, Puneet, Jean-Pierre Dube, Khim Yong Goh and Pradeep Chintangunta (2006), “The Effects of Banner Advertising on Internet Purchasing,” Journal of Marketing Research, 43 (February), 98-108.

Dube, Jean-Pierre, Guenter Hitsch and Puneet Manchanda (2005), “An Empirical Model of Advertising Dynamics,” Quantitative Marketing and Economics, 3 (2), 117-114. (Lead Article)

Dube, Jean-Pierre and Puneet Manchanda (2005), “Differences in Dynamic Brand Competition across Markets: An Empirical Analysis,” Marketing Science, 24 (1), 81-95.

Brijs, Tom, Dimitris Karlis, Gilbert Swinnen, Koen Vanhoof, Geert Wets and Puneet Manchanda (2004), “A Multivariate Poisson Mixture Model for Marketing Applications,” Statistica Neerlandica, 58 (3), 322-348.

Van Heerde, Harald J., Carl F. Mela and Puneet Manchanda (2004), “The Dynamic Effect of Innovation on Market Structure,” Journal of Marketing Research, 41 (May), 166-183. (Finalist: American Marketing Association’s Paul E. Green Award)

Manchanda, Puneet, Asim Ansari and Sunil Gupta (1999), “The ‘Shopping Basket’: A Model for Multi-Category Purchase Incidence Decisions,” Marketing Science, 18, 95-114.  (Lead Article)

(Shortlisted as one of the ten papers published in Marketing Science and Management Science (marketing focus) in the 1999-2003  period eligible for the INFORMS Society for Marketing Science Long Term Impact Award. Papers shortlisted for this award are viewed to have had “a significant long run impact on the field of Marketing.”)