Dong, Xiaojing, Puneet Manchanda and Pradeep K. Chintagunta (2009), “A Multi-Category Model of Physician Prescription and Detailing.”

Hartmann, Wesley R., Puneet Manchanda, Harikesh Nair, Matthew Bothner, Peter Dodds, David Godes, Kartik Hosanagar and Catherine Tucker (2008), “Modeling Social Interactions: Identification, Empirical Methods and Policy Implications,” Marketing Letters, 19, 287-304.

Jiang, Renna, Puneet Manchanda and Peter Rossi (2009), “Bayesian Analysis of Random Coefficient Models Using Aggregate Data,” Journal of Econometrics, 149 (2), 136-148.

Narayanan, Sridhar and Puneet Manchanda (2009), “Heterogeneous Learning and the Targeting of Marketing Communication for New Products,” Marketing Science, 28 (3), 424-441.

Dong, Xiaojing, Puneet Manchanda and Pradeep K. Chintagunta (2009), “Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior, Journal of Marketing Research, 46 (April), 207-221. (Appendix to paper)

Dube, Jean-Pierre, Guenter Hitsch and Puneet Manchanda (2005), “An Empirical Model of Advertising Dynamics,” Quantitative Marketing and Economics, 3 (2), 117-114. (Lead Article)

Narayanan, Sridhar, Puneet Manchanda and Pradeep K. Chintagunta (2005), “Temporal Differences in the Role of Marketing Communication in New Product Categories,” Journal of Marketing Research, 42 (August), 278-290.

Dube, Jean-Pierre and Puneet Manchanda (2005), “Differences in Dynamic Brand Competition across Markets: An Empirical Analysis,” Marketing Science, 24 (1), 81-95.

Manchanda, Puneet, Peter E. Rossi and Pradeep K. Chintagunta (2004), “Response Modeling with Non-Random Marketing Mix Variables,” Journal of Marketing Research, 41 (November), 467-478.