Dong, Xiaojing, Puneet Manchanda and Pradeep K. Chintagunta (2009), “A Multi-Category Model of Physician Prescription and Detailing.”

Narayanan, Sridhar and Puneet Manchanda (2009), “Heterogeneous Learning and the Targeting of Marketing Communication for New Products,” Marketing Science, 28 (3), 424-441.

Jiang, Renna, Puneet Manchanda and Peter Rossi (2009), “Bayesian Analysis of Random Coefficient Models Using Aggregate Data,” Journal of Econometrics, 149 (2), 136-148.

Narayanan, Sridhar and Puneet Manchanda (2006), “An Empirical Analysis of Individual Level Casino Gambling Behavior.”

Dong, Xiaojing, Puneet Manchanda and Pradeep K. Chintagunta (2009), “Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior, Journal of Marketing Research, 46 (April), 207-221. (Appendix to paper)

Manchanda, Puneet, Ying Xie and Nara Youn (2008), “The Role of Targeted Communication and Contagion in New Product Adoption,” Marketing Science, 27 (6), 950-961.

Manchanda, Puneet, Jean-Pierre Dube, Khim Yong Goh and Pradeep Chintangunta (2006), “The Effects of Banner Advertising on Internet Purchasing,” Journal of Marketing Research, 43 (February), 98-108.

Manchanda, Puneet, Peter E. Rossi and Pradeep K. Chintagunta (2004), “Response Modeling with Non-Random Marketing Mix Variables,” Journal of Marketing Research, 41 (November), 467-478.

Manchanda, Puneet and Pradeep K. Chintagunta (2004), “Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis,” Marketing Letters, 15:2-3, 129-145.

Van Heerde, Harald J., Carl F. Mela and Puneet Manchanda (2004), “The Dynamic Effect of Innovation on Market Structure,” Journal of Marketing Research, 41 (May), 166-183. (Finalist: American Marketing Association’s Paul E. Green Award)

Jedidi, Kamel, Sharan Jagpal and Puneet Manchanda (2003), “Measuring Heterogenous Reservation Prices for Product Bundles,” Marketing Science, 22, 107-130

Manchanda, Puneet, Asim Ansari and Sunil Gupta (1999), “The ‘Shopping Basket’: A Model for Multi-Category Purchase Incidence Decisions,” Marketing Science, 18, 95-114.  (Lead Article)

(Shortlisted as one of the ten papers published in Marketing Science and Management Science (marketing focus) in the 1999-2003  period eligible for the INFORMS Society for Marketing Science Long Term Impact Award. Papers shortlisted for this award are viewed to have had “a significant long run impact on the field of Marketing.”)