Onishi, Hiroshi and Puneet Manchanda (2008), “Marketing Activity, Blogging and Sales,” International Journal of Research in Marketing, forthcoming.

Dong, Xiaojing, Puneet Manchanda and Pradeep K. Chintagunta (2009), “A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior,” Quantitative Marketing and Economics, 9 (3), 301-337.

Narayanan, Sridhar and Puneet Manchanda (2009), “Heterogeneous Learning and the Targeting of Marketing Communication for New Products,” Marketing Science, 28 (3), 424-441.

Dong, Xiaojing, Puneet Manchanda and Pradeep K. Chintagunta (2009), “Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior, Journal of Marketing Research, 46 (April), 207-221. (Appendix to paper)

Manchanda, Puneet, Ying Xie and Nara Youn (2008), “The Role of Targeted Communication and Contagion in New Product Adoption,” Marketing Science, 27 (6), 950-961.

Manchanda, Puneet, Jean-Pierre Dube, Khim Yong Goh and Pradeep Chintangunta (2006), “The Effects of Banner Advertising on Internet Purchasing,” Journal of Marketing Research, 43 (February), 98-108.

Dube, Jean-Pierre, Guenter Hitsch and Puneet Manchanda (2005), “An Empirical Model of Advertising Dynamics,” Quantitative Marketing and Economics, 3 (2), 117-114. (Lead Article)

Narayanan, Sridhar, Puneet Manchanda and Pradeep K. Chintagunta (2005), “Temporal Differences in the Role of Marketing Communication in New Product Categories,” Journal of Marketing Research, 42 (August), 278-290.

Manchanda, Puneet and Elisabeth Honka (2005), “The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review,” Yale Journal of Health Policy, Law and Economics, 5, 785-822.

Dube, Jean-Pierre and Puneet Manchanda (2005), “Differences in Dynamic Brand Competition across Markets: An Empirical Analysis,” Marketing Science, 24 (1), 81-95.

Manchanda, Puneet, Peter E. Rossi and Pradeep K. Chintagunta (2004), “Response Modeling with Non-Random Marketing Mix Variables,” Journal of Marketing Research, 41 (November), 467-478.

Manchanda, Puneet and Pradeep K. Chintagunta (2004), “Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis,” Marketing Letters, 15:2-3, 129-145.