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Ahmad Risk, M.D. risk@cybermedic.org, Written 22 March 2002.

This article is 'copyleft'. Reposted here with the permission of Dr. Risk.

A. On matters of ethics and quality:

The Principles of the eHealth Code of Ethics:

  1. Candour
    That the website discloses information - including ownership and financial sponsorship - that allows consumers to properly evaluate the information and services offered by the site.

  2. Honesty
    That the website is truthful in the promotion of information, products, or services.

  3. Quality
    That the website provides health information that is accurate, easy to understand, and up to date.

  4. Informed consent
    That the website respects users' right to determine if and how their personal data may be collected, used, or shared.

  5. Privacy
    That the website respects users' privacy and takes steps to prevent unauthorised access or use of personal data.

  6. Professionalism
    That the website respects fundamental ethical obligations to patients and clients and informs them of the limitations of online health care.

  7. Responsible partnering
    That the website chooses its partner with care and that those partners strengthen the chain of trust among its community.

  8. Accountability
    That the website provides meaningful opportunity for users to give feedback to the site.

B. On matters of design and usability, Jacob Nielsen is a good reference:

  1. 10 good deeds in web design.
  2. Top 10 mistakes.
  3. Top 10 new mistakes.
  4. Top 10 mistakes of web management.

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"The first rule is, to keep an untroubled spirit; for all things must bow to Nature's law, and soon enough you must vanish into nothingness, like Hadrian and Augustus. The second is to look things in the face and know them for what they are, remembering that it is your duty to be a good man. Do without flinching what man's nature demands; say what seems to you most just - though with courtesy, modesty, and sincerity." Marcus Aurelius. Meditations, Book 8. This quote from the Maxwell Stanworth translation, (c)1972, not available online. The George Long translation is available: http://www.bartleby.com/2/3/8.html
(c)1995-2003, P. F. Anderson, pfa@umich.edu, all text, images, code, etcetera. Please request permission. Last Update: Thursday, 10-May-2003 13:49:47 EDT