P. F. (Pat) Anderson

Course CDEN 815
Assignment 1, pt. 1
Clinical Product Web Site Evaluation


  1. Print off the PDF version of the Clinical Product Web Evaluation Checklist. (28K)
  2. Verify your group number. The number corresponds to an item in the list of assigned sites below.
  3. The sites are selected from the August 2001 issue of JADA and were mentioned in advertisements in that magazine. The Index to Advertisers was consulted (inside back cover). If a web address (URL) was given for a product or advertising company, you are being directed to that web address. If no web address was given, I found a web site for that corporation or a sales vendor, and have directed you to that alternate URL.
  4. From the page or link below, attempt to find information on the product listed. With your group, complete the Checklist for the product information pages found.
  5. If you are unable to find the product information on the web site of the company which produces the product, you have two options.

The criteria for evaluating the site are highly selective. There are many more possible criteria. These are a subset of professional advertising content criteria developed by the American Dental Association, and usability and design criteria developed firstly by the the World Wide Web (W3) Consortium and secondarily by major web usability sites and services such as UseIt (Jakob Nielsen) and ForUse.

I want to emphasize that these criteria are industry standards, developed and endorsed by industry experts. This is true irrespective of how frequently you see them implemented in practice. The importance of adhering to these standards ESPECIALLY for medical information and in the health care environment has been emphasized in so many publications by so many organizations that it would be difficult to compile a list of them all. A few of the most notable who have endorsed or adopted these or similar criteria include:

Note in particular that versions of the W3 guidelines have actually been signed into law (Section 508 of the Rehabilitation Act of 1998) in the United States for sites related to the government or receiving any government funding (including, for example, the University of Michigan!). If you wish to test a webpage for its adherence to the W3 Consortium Usability Standards and Guidelines, you may wish to enter the web address (URL) into the Bobby engine from Cast/Trace. This assignment is intended to heighten your awareness of the issues, responsibilities, and possibilities involved in providing and using health information on the Internet.

List of Assigned Clinical Product Sites:

  1. Colgate Total Plus Whitening

  2. Rembrandt Bleaching Systems (Smile Center)

  3. CAPTEK(tm) Crown

  4. Valplast(tm) Resin

  5. LUCITONE 199 (tm)

  6. 3M ESPE(tm) Clinpro(tm) Sealant

  7. 3M ESPE(tm) Imprint II Quick Step Impression Material System

  8. BISCO, Illusion (Universal Cementation System)

  9. Ivoclar Vivodent

  10. Heliomolar

  11. Recaldent in Trident Advantage Gum

  12. Trident Advantage Mints

  13. Permite Alloy

  14. Dispersalloy

  15. Amalcap Plus

  16. Dentaplex (Dental micronutrient complex dietary supplement

  17. Fuji IX(tm) GP Fast

  18. Professional Crest Whitestrips

  19. NiteWhite Excel 2

  20. Excite Adhesive

  1. Site slow loading.
  2. Unnecessarily graphic intensive.
  3. Graphics do not use ALT tag for access by text browsers. (Text browsers used by visually impaired, older professionals with old technological base, and overseas sites in some third world countries.)
  4. Gratuitous use of Shockwave.
  5. Improper use of Shockwave.
  6. Improperly coded links.
  7. Bad links, even when code corrected for typos.
  8. Site menu, but no search engine to allow one to find the info despite the bad links.
  9. Slow page refresh upon page resize or back button.

Contact: Pat Anderson, pfa@umich.edu.
Date last modified: September 10, 2001.
URL of current page: http://www-personal.umich.edu/~pfa/pro/courses/procomm.html