Michael
Porter devised the model of the value chain to describe the flow
of value from producers to consumers. This model also makes clear that
there are many points of intermediation along the value change within
and between companies collaborating in this networks required for production
and distribution. The DRASTIC group believes that this model provides
a conceptual framwork that remains valid even as many of the elements
are being re-engineered exploiting e-commerce approaches. This is especially
true as one works to understand intermediation in general, and disintermediation
and reintermediation in particular.
The major targets of disintermediation have
been the Marketing and Sales activies, depicted in green. Several other
functions have be targeted as well, especially service, shown in blue.
Mouse over the image for more information.
