Bio

Lada A. Adamic is an assistant professor in the School of Information and the Center for the Study of Complex Systems at the University of Michigan. Her research interests center on information dynamics in networks: how information diffuses, how it can be found, and how it influences the evolution of a network's structure. She worked previously in Hewlett-Packard's Information Dynamics Lab. Her projects have included identifying expertise in online question answer forums, studying the dynamics of viral marketing, and characterizing the structure in blogs and other online communities.