Lada A. Adamic is an associate professor in the School of Information and the Center for the Study of Complex Systems at the University of Michigan. She is also affiliated with EECS. Her research interests center on information dynamics in networks: how information diffuses, how it can be found, and how it influences the evolution of a network's structure. Her projects have included identifying expertise in online question and answer forums, studying the dynamics of viral marketing, and characterizing the structural and communication patterns in online social media.
She has received an NSF CAREER award, a University of Michigan Henry Russell award, the 2012 Lagrange Prize in Complex Systems and best paper awards from Hypertext'08, ICWSM'10 and '11, Web Intelligence'11 and ICIS'11.