Lada Adamic leads the Product Science group within Facebook's Data Science Team. She is also an adjunct associate professor at the University of Michigan's School of Information and Center for the Study of Complex Systems. Her research interests center on information dynamics in networks: how information diffuses, how it can be found, and how it influences the evolution of a network's structure. Her projects have included identifying expertise in online question and answer forums, studying the dynamics of viral marketing, and characterizing the structural and communication patterns in online social media.
She has received an NSF CAREER award, a University of Michigan Henry Russell award, the 2012 Lagrange Prize in Complex Systems.