This is a magazine ad from the 1950's showing photos of Betsy in several outfits -- the blue pin dot Schoolgirl dress, "Mommy's Helper", the black coat with pink hat and mittens, and the Birthday Party #1. See Image. There is also an enlargement of the ad to view (but it is very large and may take a long time to load)
The text says:
Betsy McCall doll is just eight inches tall, with an appealing face, saran hair that can be washed and combed, and a slim body of hard, sturdy plastic with a lifelike bisque finish. She has eyes that open and close, legs that bend so she can walk, sit and kneel. She's a very well-dressed young lady. These are only four of her eighteen costumes, each one complete with tiny accessories. In her chemise, shoes, and socks, Betsy costs about $2.25; her costumes range from about $1.50 to about $3.00 each. By American Character Doll, in toy and department stores.
Betsy McCall Pretty Pac -- will travel with a little girl. It has built-in grooming aids, space to carry her pajamas. In plaid, about $4; in red-and-black check, with umbrella, about $6. By Amsco, at toy and department stores.
This is the text describing Betsy and her outfits from this booklet:
(8) Pajamas, floral top, slippers ...$.79
(9) Recess -- dress, hat, shoes, sox...$1.19
(10) Floral raincoat, boots, hat ...$1.19
(11) Party dress, ballet slippers ...$1.54
(12) Zoo Time -- dress, tights, shoes, 3 balloons ...$1.19
(13) Velvet, net formal, stole, shoes ...$1.54
BETSY HERSELF is described as "so cute,
only 8 in. tall. Fully jointed, she
walks, sits, kneels. Sleeping eyes, rooted hair to comb, brush. Wears lacy
petti-pants, shoes, socks....$1.69.
See Package Illustration from the MIB April Showers raincoat. It shows the bride,Coed, ice skating, coat and hat, Sun N' Sand, Mommy's Helper, Sugar & Spice, Cotillion, Birthday Party, and Sunday Best. The text says:
From out of the pages of McCall's Magazine steps little Betsy McCall. From homemaker to glamorous mink furs, her cute and exciting outfits will captivate your heart.
Free: Join Betsy McCall's Birthday Club.
Betsy McCall will have a surprise for you on your birthday. Be constantly
informed about all the news on Betsy McCall.