References

Cassidy, Hilary. “Sports Authority Puts Women, Fitness Front and Center.” Sporting Goods Business (8 December 2000). 28 November 2001. <http://proquest.umi.com>

 Coakley, Jay. Sport in Society: Issues and Controversies. Boston: McGraw Hill, 2000. 206.

 Estell, Libby. “A League of Their Own.” Incentive (May 2000). 29 November 2001 <http://proquest.umi.com>

 Evans, Liz. “Lucy.com is on Move.” Sporting Goods Business (19 January 2000). 29 November 2001. <http://proquest.umi.com>

 Grant, Laurie. “Nothing but Net for Some Sports Retailers: Companies Forgo Tradition for Cyberspace.” USA Today (12 April 2000). 30 November 2001. <http://proquest.umi.com>

 Harris, Kellee. “Nikegoddess.com a Hit.” Sporting Goods Business (11 June 2001). 30 November 2001. <http://proquest.umi.com>

 Kane, Courtney. “Want to Reach Female Viewers? The NFL Asks Marketers if They’re Ready for Some Football.” New York Times (22 December 1999). 29 November 2001 <http://proquest.umi.com>

 Masteralexis, Lisa Pike, Carol A. Barr, and Mary A. Hums. Principles and Practice of Sport Management. Gaithersburg, Maryland: Aspen Publishers, Inc., 1998. 409.

McCarthy Michael. “The Changing Face of Super Sunday: Marketers, NFL Focus on Game’s Audience of 40 Million Women.” USA Today (25 January 2001). 30 November 2001 <http://proquest.umi.com>

Williams, Christopher. “Girl Talk.” Barron’s (15 October 2001). 30 November 2001. <http://proquest.umi.com>

 Williams, Tina D’Aversa. “Women Helping to Drive Outdoor Market.” Sporting Goods Business (26 January 2001). 29 November 2001 <http://proquest.umi.com>

 Yerak, Becky. “Baseball Makes a Pitch to Women.” USA Today (16 October 2000). 29 November 2001 <http://proquest.umi.com>

Revised: December 10, 2001 .

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