The following open letter was posted for all
to see, on the Mathew Archery web site Http://www.mathewsinc.com/ on June 15, 1999.
It is posted here, in its entirety as a convenience
to the reader…
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TO: All Archery Enthusiasts
FROM: Matt McPherson and Pete Shepley
DATE: June 15, 1999
RE: Use of the Internet
Most of us would agree that archery and
bowhunting have had a positive impact on our lives. As manufacturers, we work
very hard to market the positive aspects of
this great sport to hunters and non-hunters
alike. This is why we are very concerned with the current trend of bad press
and slander being found on Internet sites
directed toward archery equipment
manufacturers' products and the people who use them.
It is our job as professional manufacturers
to compete against one another in the marketplace. Neither of our company's
marketing campaigns carries a negative tone
that may threaten an individual's desire to
participate in archery. We would like to ask those participants that actively
use the Internet to keep their comments
positive.
The Internet has a great potential of
reaching thousands of individuals and introducing them to our sport. However,
when negative comments appear, the opposite
effect is created. While we appreciate the
customer loyalty that has started this trend, we would like to remind you that
our final goal is to increase the number of
bowhunters and archers regardless of what
brand they shoot. Some individuals may choose a Mathews; others will choose a
PSE, but we are all archers and we
should be encouraging each other to pursue
the sport we love.
Several of you have had open discussions on
the Internet regarding the ownership of patents. Much of the information has
been false. Patents are open to the public
on-line at the U.S. Patent Office. You can
reference the patent numbers that have been listed on the product.
We thank all of you for your enthusiasm and
encourage you to continue to meet and discuss more archery topics on-line in a
fair and considerate manner.
Sincerely,
|
Pete Shepley Precision Shooting Equipment, Inc. |
Mathews, Inc Matt McPherson |
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