Appendix: Multimodal Transcription of the Westpac advertisement
|
Time |
Frame |
Visual Image |
Kinesic Action |
Soundtrack |
Metafunctional Interpretation; Phases and Subphases |
|
1 |
Shot 1
|
CP: stationary |
[Herdsman starts walking from car towards viewer; sheep dog goes to left; Herdsman starts rolling left sleeve up] |
Silence |
PHASE 1a |
|
2 |
|
↓ |
Herdsman bends down and twice slaps thighs to recall dog to his side |
[♫] Solo keyboard (pp, TWO
CHORDS)^ |
exchange: Herdsman/dog; low
volume, slow tempo of music: intimate communion |
|
3 |
|
↓ |
(^Dog returns to herdsman); Herdsman starts rolling right sleeve |
↓ |
establishes shot in rural Australia; (3) thematic condensation of major themes in to be |
|
4 |
|
↓ |
[Herdsman stands upright; Starts rolling left sleeve]^ [dog returns to his side; resumes walking] |
[♫] Drum (p)
[♫♀chorus]: |
developed in subsequent text. |
|
5 |
|
↓ |
[Herdsman continues rolling left sleeve; dog runs ahead] |
↓ |
|
|
6 |
|
↓ |
Herdsman starts rolling right sleeve; continues walking forward] |
them //PAUSE |
|