F e d e r a l D e p o s i t o r y L i b r a r y P r o g r a m ADMINISTRATIVE NOTES Newsletter of the Federal Depository Library Program ------------------------------------------------------------------------ September 15, 2002 GP 3.16/3-2:23/12 (Vol. 23, no. 12) ------------------------------------------------------------------------ New Campaign to Promote the FDLP Now Underway GPO has recently produced a new marketing plan featuring the theme "U.S. Government Information: Make the Connection at a Federal Depository Library." GPO’s new marketing strategy, developed to increase awareness of the FDLP among various constituencies, is the product of a GPO working group led by the Chief of the Program Awareness Office, with representation from the Library Programs Service (LPS) and the Office of Electronic Information Dissemination Services (EIDS). GPO’s efforts, while aimed primarily at the various constituencies in the library community (administrators, reference staff, and bibliographers), also reach out to the faculty, business, students, government, and the general public. In addition to developing new marketing materials for librarians to use, GPO has taken an active role in promoting the Federal Depository Library Program (FDLP). LPS contracted with the North American Precis Syndicate (NAPS) to provide information about the FDLP to daily and weekly newspapers and radio stations across the country. One- and two-column filler pieces and a radio spot were developed for distribution to these media outlets as Public Service Announcements. With the campaign still in its early stages, the pieces have already seen much use by the media with a wide-range of audiences. During the first month, the radio spot was broadcast at least 188 times on 85 radio stations in 40 different states, which cumulatively serve 3,280,224 listeners. Of those broadcasts, 50% were in the top 50 markets and include the listening areas of New York, Chicago, Philadelphia, Boston, Detroit, Atlanta, Seattle, San Antonio, and Las Vegas. One hundred and twelve were in the top 100 markets. During the same time frame, the one-column ad that uses the new campaign graphic generated 276 known newspaper articles in 20 different states with a readership of 10,000,576. This release has had 44 placements in the top 50 markets, 220 in the top 100 markets and 276 in the top 300 markets. LPS is interested in knowing if you have seen these ads, heard the radio spot, or had patrons mention them. Please share this information with Cynthia Etkin at cetkin@gpo.gov. The text of these ads is available for you to download for local use from the FDLP Desktop at < http://www.access.gpo.gov/su_docs/fdlp/pr >.