F e d e r a l D e p o s i t o r y L i b r a r y P r o g r a m ADMINISTRATIVE NOTES Newsletter of the Federal Depository Library Program [ PDF version ] [ Back Issues ] --------------------------------------------------------------------- July 15, 2002 GP 3.16/3-2:23/09 (Vol. 23, no. 09) --------------------------------------------------------------------- GPO LAUNCHES PROMOTIONAL CAMPAIGN FOR DEPOSITORY PROGRAM "MAKE THE CONNECTION AT A FEDERAL DEPOSITORY LIBRARY" The Library Programs Service (LPS) is working with GPO's Office of Program Awareness and the Electronic Information Dissemination Service to develop a new marketing campaign to promote the Federal Depository Library Program (FDLP). This effort was first announced at the Spring 2002 Depository Library Council meeting in Mobile, Alabama, when a draft promotion plan was shared with the depository community. The plan is now finalized. "Make the Connection at a Federal Depository Library" is the theme for the campaign, which depicts online access, publications and service. Depository librarians will soon see the first products of the campaign. Posters and bookmarks are now being printed. LPS will distribute one copy to all depository libraries under item 0556-C as soon as they are available. Distribution is projected for late August or early September. Additional copies of the poster or packages of 50 bookmarks will be sent upon request. Orders may be submitted to Michelle Overstreet at < moverstreet@gpo.gov >. In addition to creating new promotional materials, LPS has purchased the services of the North American Precis Syndicate (NAPS) who will provide information about the FDLP to daily and weekly newspapers and radio stations across the country. One and two-column filler pieces and a radio spot were developed for distribution to these media outlets. LPS will monitor usage through regular reports provided by NAPS showing the circulation and major market area for the pieces. More products, including a CD with public service announcements to help you promote your services and collections, are under development. LPS will inform you as they become available. To see the FDLP Promotion Plan or for more information on marketing and promotion visit the "Promotion" Web page on the FDLP Desktop at . Any questions may be directed to Cynthia Etkin at . [depository promotion poster] Graphic to be used in the FDLP marketing campaign