My research and teaching interests lie at the intersection of technology and
organization.Focusing on product
development (PD), I study factors, decisions, and mechanisms that lead to
high-performance PD.To address the
multiple demands on PD for higher degrees of variety, for shorter development
times, and for higher levels of organizational (and geographical) distribution
I am pursuing a research approach that investigates jointly the consequences of
engineering design decisions and organizational design decisions – and
their interactions – on product development performance.
Engineering design addresses the quest for more product variety by using
product architecture as a tool to consider product platforms, commonality, and
modularity.Organizational design views
the product development as a network of interlinked and overlapping processes,
with performance dependent on process structure characteristics such as its
granularity, sequence, simultaneity, degree of overlapping, autonomy, and
incentive alignment.Product
architecture and process structure interact, foster and constrain each other
and thereby affect PD performance.For
example, the effects of a particular product architecture on development cost
and time may only become evident through part of the process structure: the
activities actually performed by the engineers.And, a product architecture having strong interactions between its
components makes using independent and parallel processes very difficult.
The methodological tools I use in this research challenge include empirical
studies (on both micro and macro levels) and modeling.I use in-depth case studies to obtain
detailed understandings of the intricate relationships between process and
product characteristics and PD performance.Studies with a larger sample size (large-n) are intended to improve the generalizability of the findings of the case studies.The descriptive insights obtained from these
studies will inform analytical models to improve process performance and
robustness. I conduct my current
research in two research thrusts, one is concerned with the factors, effects,
and mechanisms determining PD effectiveness,
the other directs its attention towards the factors, effects, and mechanisms
determining PD efficiency.In both thrusts I conduct the projects in
close collaboration with industry.
Ro, Y., Liker, J. K., and S.
K. Fixson (forthcoming).Modularity
as a Strategy for Supply Chain Coordination:The Case of U.S. Auto.IEEE Transactions on Engineering
Management.
Fixson, S. K., Ro, Y., &
Liker, J. K. (2005). Modularization and Outsourcing: Who drives whom?A Study of Generational Sequences in the
U.S.
Automotive Cockpit Industry. International Journal of Automotive
Technology and Management, 5(2) (Special Issue: Knowledge and task
partitioning in the Auto Industry: coordination, governance and learning
in new product development): 166-183.
Fixson, S. K. (2005). Product
architecture assessment: a tool to link product, process, and supply chain
design decisions. Journal of
Operations Management,23(3/4) (Special Issue: Coordinating
product design, process design and supply chain design decisions):
345-369.
Veloso, F. & Fixson, S. K. 2001. Make-Buy
Decisions in the Auto Industry: New Perspectives on the Role of the
Supplier as an Innovator. Technological
Forecasting and Social Change, 67(2/3): 239-257.
Articles in refereed conference proceedings:
Fixson, S. K. and J.-K. Park
(2006).A Test of Schilling’s
Interfirm Product Modularity Model: The Bicycle Drivetrain Industry 1980-1990.Academy of Management Annual Meeting,
Atlanta,
August 11-16, 2006 (selected for
TIM Division Best Paper Proceedings).
Lee, W.H. and S. K. Fixson
(2006).The Dynamic Role of
Knowledge Relatedness at Industry Birth: The Evolution of the Automotive
Airbag Industry.6th Annual
Wharton Technology Mini-Conference, University of Pennsylvania,
April 21&22, 2006.
Gouel, P. E. and S. K. Fixson
(2006).What slows Rework down:
Causes for low problem-solving efficiency in complex product
development.13th International
Product Development Management Conference, Milano, Italy, June 11-13, 2006.
Fixson, S. K. (2004).
Assessing Product Architecture Costing: Product Life Cycles, Allocation
Rules, and Cost Models. Proceedings
of the 2004ASME Design Engineering Technical Conferences,
Salt Lake City, UT, Sept. 28 - Oct. 2, 2004, DETC 2004-57458, Volume 1:
30th Design Automation Conference, p. 857-868.
Fixson, S. K., Ro, Y., &
Liker, J. K. (2004). Modularity and Outsourcing: A Study of Generational
Sequences in the U.S.
Automotive Cockpit Industry.Academy of Management Annual Meeting,
New Orleans, LA, August 6-11, 2004 (selected for TIM Division Best Paper
Proceedings).
Fixson, S. K. & Clark, J.
P. (2002). On the Link between Modularity and Cost - A Methodology to
assess Cost Implications of Product Architecture Differences. Proceedings of the 2002 IEEE
International Engineering Management Conference, Cambridge, UK,
August 18-22, 2002, v 1, p. 131-136.
Fixson, S. K. &
Blanchard, P. (2001). Economic Analysis of Two Different Door
Architectures.International Body Engineering
Conference and Exhibition (IBEC), Detroit,
Michigan, October 16-18,
2001, Society of Automotive Engineers (SAE) Technical Paper 2001-01-3045.
Book chapters:
Fixson, S. K. (2006). A
Roadmap for Product Architecture Costing. In T. W. Simpson, T.W.,
Siddique, Z. & R. J. Jiao (Eds.) Product Platform and Product Family
Design: Methods and Applications: 305-333. New York: Springer.
Fixson, S. K. (1999). Handhabungstechnik. In
J. Weber & H. Baumgarten (Eds.), Handbuch Logistik: 665-681. Stuttgart: Schäffer-Poeschel Verlag.
(in German).
Presentations:
Park, J.-K. & Fixson, S.
K. (2005). Innovation for Industry Dominance: How an Integral Product
Architecture changed the Structure of the Bicycle Component Industry. INFORMS
Annual Meeting, San Francisco,
CA, November 13-16, 2005.
Gouel, P. & Fixson, S. K. (2005). Problem
Solving Efficiency in Complex product Development. INFORMS Annual
Meeting, San Francisco,
CA, November 13-16, 2005.
Roemer, T. & Fixson, S.
K. (2005). The Impact of Parts Commonality on Development Lead Times and
Costs. INFORMS Annual Meeting, San Francisco, CA,
November 13-16, 2005.
Fixson, S. K. (2005).
Discussant for the TIM Paper Session “Modular Product Design.”
Academy of Management Annual Meeting, Honolulu, HI,
August 5-10, 2005.
Fixson, S. K. & Park, J.-K.
(2005). Sometimes Integral Product Architectures win: The Case of the U.S.
Bicycle Component Industry. Academy
of Management Annual Meeting,
Honolulu, HI, August 5-10, 2005.
Gouel, P. & Fixson, S. K. (2004). Problem
Management in Complex Product Development Projects.INFORMS Annual Meeting, Denver, CO, October 24-27, 2004.
Fixson, S. K. (2004).
Assessing Product Architecture Costing: Product Life Cycles, Allocation
Rules, and Cost Models.ASME Design Engineering Technical
Conferences, Salt Lake
City, UT, Sept.
28 - Oct. 2, 2004.
Ro, Y., Liker, J., &
Fixson, S. K. (2004). Perspectives On Modularity : Manufacturing, Product
Development, & Supplier Management In U.S. Auto.Academy of Management
Annual Meeting, New
Orleans, LA,
August 6-11, 2004.
Fixson, S., Ro, Y., &
Liker, J. K. (2004). Modularity and Outsourcing: A Study of Generational
Sequences in the U.S.
Automotive Cockpit Industry.Academy of Management
Annual Meeting, New
Orleans, LA,
August 6-11, 2004.
Roemer, T. & Fixson, S.
K. (2004). Commonality and Communication Delays. European Operations
Management Association (EUROMA) Conference, Fontainebleau
(France)
June 27-29, 2004.
Fixson, S. K. & Ro, Y.
(2003). Product Architecture Changes and Firm Boundary Shifts: Causes and
Consequences.INFORMS Annual Meeting, Atlanta, GA,
October 19-22, 2003.
Fixson, S. K. (2003).
Measuring product modularity's individual dimensions – and examples
of their cost impact. Presentation
at the Professional Development Workshop 'Initiating Research Cross-Overs: One Topic (Modularity) – Multiple
Research Perspectives,'Academy
of Management Annual Meeting,Seattle, WA, August 3-6, 2003.
Fixson, S. K. (2003). Better
than ‘Modularity’: ‘Product Architecture’ - A
Concept to Analyze Cost Implications of Early Design Decisions.Invited Presentation, CarnegieMellonUniversity, Pittsburgh, PA,
February 27, 2003.
Ro, Y., Liker, J., Couturier,
J.-F., & Fixson, S. K. (2002). Assessing Modularity and Supplier
Integration in Automotive Product Development. INFORMS Annual Meeting, San Jose,
CA, November 17-20, 2002.
Fixson, S. K. & Clark, J.
P. (2002). On the Link between Modularity and Cost - A Methodology to
assess Cost Implications of Product Architecture Differences.IEEE International Engineering Management Conference, Cambridge, UK, August 18-22, 2002.
Fixson, S. K. & Field, F.
(2001). Unbundling Modularity: Assessing Cost Implications of Product
Architecture Differences. INFORMS Annual Meeting, Miami Beach, FL,
November 3-7, 2001.
Fixson, S. K. & Sako, M. (2001). Modularity in Product Architecture:
Will the Auto Industry Follow the Computer Industry? An Analysis of
Product Architecture, Market Conditions, and Institutional Forces). Paper presented at theAnnual
Meeting of the International Motor Vehicle Program (IMVP),
September 10&11, 2001, Cambridge,
MA, USA.
Fixson, S. K. (2001).
Methodology Development: Analyzing Product Architecture Implications on
Supply Chain Cost Dynamics.”5th International Conference on Technology Policy and Innovation,Delft,
The Netherlands,
June 26-29, 2001.
Veloso, F. & Fixson, S. K. (1999). Make-Buy
Decisions in the Auto Industry: New perspectives on the role of the
supplier as an innovator. Proceedings
of the 3rd International Conference on Technology Policy and Innovation,
Austin, Texas, 1999.
Session Chair,
"Management of Technology: A Matter of Degree?", INFORMS Annual
Meeting, Technology Management Section, Denver, CO, October 24-27, 2004.
Session Chair:
"Interactions: Technological and Organizational Change", INFORMS
Annual Meeting, Technology Management Section, Atlanta, GA,
October 19-22, 2003.
Organizer and Chair of
Professional Development Workshop: "Initiating Research Cross-Overs: One Topic (Modularity) – Multiple
Research Perspectives", Academy
of Management, Seattle, WA,
August 3-6, 2003.
Sebastian K. Fixson, Ph.D.
Assistant Professor
University of Michigan
Industrial & Operations Engineering 1205 Beal Avenue,
IOE 2793 Ann Arbor, MI48109-2117,
USA
phone: 734.615.7259
fax: 734.764.3451
e-mail: fixson@umich.edu