Sebastian Fixson

 Assistant Professor
 Industrial & Operations Engineering 
 University of Michigan
 1205 Beal Avenue, IOE 2793
 Ann Arbor, MI, USA

 Phone:      734.615.7259
 Fax:          734.764.3451
 Office:      IOE 2793
 email:       fixson@umich.edu
 


Academic Degrees

 

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Research Interests

My research and teaching interests lie at the intersection of technology and organization.  Focusing on product development (PD), I study factors, decisions, and mechanisms that lead to high-performance PD.  To address the multiple demands on PD for higher degrees of variety, for shorter development times, and for higher levels of organizational (and geographical) distribution I am pursuing a research approach that investigates jointly the consequences of engineering design decisions and organizational design decisions – and their interactions – on product development performance.

Engineering design addresses the quest for more product variety by using product architecture as a tool to consider product platforms, commonality, and modularity.  Organizational design views the product development as a network of interlinked and overlapping processes, with performance dependent on process structure characteristics such as its granularity, sequence, simultaneity, degree of overlapping, autonomy, and incentive alignment.  Product architecture and process structure interact, foster and constrain each other and thereby affect PD performance.  For example, the effects of a particular product architecture on development cost and time may only become evident through part of the process structure: the activities actually performed by the engineers.  And, a product architecture having strong interactions between its components makes using independent and parallel processes very difficult.

The methodological tools I use in this research challenge include empirical studies (on both micro and macro levels) and modeling.  I use in-depth case studies to obtain detailed understandings of the intricate relationships between process and product characteristics and PD performance.  Studies with a larger sample size (large-n) are intended to improve the generalizability of the findings of the case studies.  The descriptive insights obtained from these studies will inform analytical models to improve process performance and robustness.  I conduct my current research in two research thrusts, one is concerned with the factors, effects, and mechanisms determining PD effectiveness, the other directs its attention towards the factors, effects, and mechanisms determining PD efficiency.  In both thrusts I conduct the projects in close collaboration with industry.

Some of the research projects are conducted in association with the International Motor Vehicle Program (IMVP) at MIT.

 

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Publications / Presentations / Working Papers

Articles in refereed journals:

  • Ro, Y., Liker, J. K., and S. K. Fixson (forthcoming).  Modularity as a Strategy for Supply Chain Coordination:  The Case of U.S. Auto.  IEEE Transactions on Engineering Management.

  • Fixson, S. K., Ro, Y., & Liker, J. K. (2005). Modularization and Outsourcing: Who drives whom?  A Study of Generational Sequences in the U.S. Automotive Cockpit Industry. International Journal of Automotive Technology and Management, 5(2) (Special Issue: Knowledge and task partitioning in the Auto Industry: coordination, governance and learning in new product development): 166-183.

  • Fixson, S. K. (2005). Product architecture assessment: a tool to link product, process, and supply chain design decisions. Journal of Operations Management, 23(3/4) (Special Issue: Coordinating product design, process design and supply chain design decisions): 345-369.
     
  • Veloso, F. & Fixson, S. K. 2001. Make-Buy Decisions in the Auto Industry: New Perspectives on the Role of the Supplier as an Innovator. Technological Forecasting and Social Change, 67(2/3): 239-257.

Articles in refereed conference proceedings:

  • Fixson, S. K. and J.-K. Park (2006).  A Test of Schilling’s Interfirm Product Modularity Model: The Bicycle Drivetrain Industry 1980-1990.  Academy of Management Annual Meeting, Atlanta, August 11-16, 2006 (selected for TIM Division Best Paper Proceedings).

  • Lee, W.H. and S. K. Fixson (2006).  The Dynamic Role of Knowledge Relatedness at Industry Birth: The Evolution of the Automotive Airbag Industry.  6th Annual Wharton Technology Mini-Conference, University of Pennsylvania, April 21&22, 2006.

  • Gouel, P. E. and S. K. Fixson (2006).  What slows Rework down: Causes for low problem-solving efficiency in complex product development.  13th International Product Development Management Conference, Milano, Italy, June 11-13, 2006.

  • Fixson, S. K. (2004). Assessing Product Architecture Costing: Product Life Cycles, Allocation Rules, and Cost Models. Proceedings of the 2004 ASME Design Engineering Technical Conferences, Salt Lake City, UT, Sept. 28 - Oct. 2, 2004, DETC 2004-57458, Volume 1: 30th Design Automation Conference, p. 857-868.

  • Fixson, S. K., Ro, Y., & Liker, J. K. (2004). Modularity and Outsourcing: A Study of Generational Sequences in the U.S. Automotive Cockpit Industry.  Academy of Management Annual Meeting, New Orleans, LA, August 6-11, 2004 (selected for TIM Division Best Paper Proceedings).

  • Fixson, S. K. & Clark, J. P. (2002). On the Link between Modularity and Cost - A Methodology to assess Cost Implications of Product Architecture Differences. Proceedings of the 2002 IEEE International Engineering Management Conference, Cambridge, UK, August 18-22, 2002, v 1, p. 131-136.
  • Fixson, S. K. & Blanchard, P. (2001). Economic Analysis of Two Different Door Architectures.  International Body Engineering Conference and Exhibition (IBEC), Detroit, Michigan, October 16-18, 2001, Society of Automotive Engineers (SAE) Technical Paper 2001-01-3045.

Book chapters:

  • Fixson, S. K. (2006). A Roadmap for Product Architecture Costing. In T. W. Simpson, T.W., Siddique, Z. & R. J. Jiao (Eds.) Product Platform and Product Family Design: Methods and Applications: 305-333. New York: Springer.
  • Fixson, S. K. (1999). Handhabungstechnik. In J. Weber & H. Baumgarten (Eds.), Handbuch Logistik: 665-681. Stuttgart: Schäffer-Poeschel Verlag. (in German).

 

Presentations:

  • Park, J.-K. & Fixson, S. K. (2005). Innovation for Industry Dominance: How an Integral Product Architecture changed the Structure of the Bicycle Component Industry. INFORMS Annual Meeting, San Francisco, CA, November 13-16, 2005.

  • Gouel, P. & Fixson, S. K. (2005). Problem Solving Efficiency in Complex product Development. INFORMS Annual Meeting, San Francisco, CA, November 13-16, 2005.

  • Roemer, T. & Fixson, S. K. (2005). The Impact of Parts Commonality on Development Lead Times and Costs. INFORMS Annual Meeting, San Francisco, CA, November 13-16, 2005.

  • Fixson, S. K. (2005). Discussant for the TIM Paper Session “Modular Product Design.” Academy of Management Annual Meeting, Honolulu, HI, August 5-10, 2005.

  • Fixson, S. K. & Park, J.-K. (2005). Sometimes Integral Product Architectures win: The Case of the U.S. Bicycle Component Industry. Academy of Management Annual Meeting, Honolulu, HI, August 5-10, 2005.

  • Gouel, P. & Fixson, S. K. (2004). Problem Management in Complex Product Development Projects.  INFORMS Annual Meeting, Denver, CO, October 24-27, 2004.
     
  • Fixson, S. K. (2004). Assessing Product Architecture Costing: Product Life Cycles, Allocation Rules, and Cost Models.  ASME Design Engineering Technical Conferences, Salt Lake City, UT, Sept. 28 - Oct. 2, 2004.

  • Ro, Y., Liker, J., & Fixson, S. K. (2004). Perspectives On Modularity : Manufacturing, Product Development, & Supplier Management In U.S. Auto.  Academy of Management Annual Meeting, New Orleans, LA, August 6-11, 2004.

  • Fixson, S., Ro, Y., & Liker, J. K. (2004). Modularity and Outsourcing: A Study of Generational Sequences in the U.S. Automotive Cockpit Industry.  Academy of Management Annual Meeting, New Orleans, LA, August 6-11, 2004.

  • Roemer, T. & Fixson, S. K. (2004). Commonality and Communication Delays. European Operations Management Association (EUROMA) Conference, Fontainebleau (France) June 27-29, 2004.

  • Fixson, S. K. & Ro, Y. (2003). Product Architecture Changes and Firm Boundary Shifts: Causes and Consequences.  INFORMS Annual Meeting, Atlanta, GA, October 19-22, 2003.

  • Fixson, S. K. (2003). Measuring product modularity's individual dimensions – and examples of their cost impact. Presentation at the Professional Development Workshop 'Initiating Research Cross-Overs: One Topic (Modularity) – Multiple Research Perspectives,' Academy of Management Annual Meeting, Seattle, WA, August 3-6, 2003.
  • Fixson, S. K. (2003). Better than ‘Modularity’: ‘Product Architecture’ - A Concept to Analyze Cost Implications of Early Design Decisions.  Invited Presentation, Carnegie Mellon University, Pittsburgh, PA, February 27, 2003.

  • Ro, Y., Liker, J., Couturier, J.-F., & Fixson, S. K. (2002). Assessing Modularity and Supplier Integration in Automotive Product Development. INFORMS Annual Meeting, San Jose, CA, November 17-20, 2002.

  • Fixson, S. K. & Clark, J. P. (2002). On the Link between Modularity and Cost - A Methodology to assess Cost Implications of Product Architecture Differences.  IEEE International Engineering Management Conference, Cambridge, UK, August 18-22, 2002.
     
  • Fixson, S. K. & Field, F. (2001). Unbundling Modularity: Assessing Cost Implications of Product Architecture Differences.  INFORMS Annual Meeting, Miami Beach, FL, November 3-7, 2001.

  • Fixson, S. K. & Sako, M. (2001). Modularity in Product Architecture: Will the Auto Industry Follow the Computer Industry? An Analysis of Product Architecture, Market Conditions, and Institutional Forces). Paper presented at the Annual Meeting of the International Motor Vehicle Program (IMVP), September 10&11, 2001, Cambridge, MA, USA.
     
  • Fixson, S. K. (2001). Methodology Development: Analyzing Product Architecture Implications on Supply Chain Cost Dynamics.” 5th International Conference on Technology Policy and Innovation, Delft, The Netherlands, June 26-29, 2001.
     
  • Veloso, F. & Fixson, S. K. (1999). Make-Buy Decisions in the Auto Industry: New perspectives on the role of the supplier as an innovator. Proceedings of the 3rd International Conference on Technology Policy and Innovation, Austin, Texas, 1999.

 

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Teaching Interests

Current Courses:

  • Engineering Economics (IOE 201)

  • Integrative Technology Management (IOE 524)

  • Integrated Product Development IPD (IOE/OMS 548)

  • Special Topics in Engineering Management (IOE 691)

 

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Students

Current Students:

  • Phil Gouel (Ph.D. Candidate), Co-Chair
  • Jin-Kyu Park (Ph.D. Candidate), Chair
  • Murray Pyle (Ph.D. Candidate), Chair
  • Joy Oguntebi (Ph.D. Pre-candidate), Chair
  • Wonhee Lee (Ph.D. Candidate), Chair

Alumni:

  • Young Ro (Ph.D., 2003), Co-Chair
  • Jason Clark (M.Sc., 2005)
  • Jin-Pyo Lee (M.Sc., 2004)
  • Qian Chen (M.Sc., 2003)
  • Chintan Meher (M.Sc., 2003)
  • Vinita Babna (Undergraduate - Parker Scholar, 2003)
  • Stefanie Fiedler (Undergraduate - Parker Scholar, 2003)
  • Elise Metzger (Undergraduate - Parker Scholar, 2003)

 

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Professional Service

Reviewing (most recent):

for Journals

  • IEEE Transactions on Engineering Management
  • Journal of Operations Management
  • Production and Operations Management
  • Research in Engineering Design

for Conferences

  • Academy of Management (AoM
  • American Society of Mechanical Engineers (ASME)
  • Portland International Conference on Management of Engineering and Technology (PICMET)

     

Organizing:

Professional Society

  • Chair-elect, INFORMS Technology Management Section, 2005-2006.
  • Vice Chair Program, INFORMS Technology Management Section, 2004-2005.
  • Vice Chair Membership & Communication, INFORMS Technology Management Section, 2003-2004.
     

Conferences

  • Session Chair, "Management of Technology: A Matter of Degree?", INFORMS Annual Meeting, Technology Management Section, Denver, CO, October 24-27, 2004.

  • Session Chair: "Interactions: Technological and Organizational Change", INFORMS Annual Meeting, Technology Management Section, Atlanta, GA, October 19-22, 2003.

  • Organizer and Chair of Professional Development Workshop: "Initiating Research Cross-Overs: One Topic (Modularity) – Multiple Research Perspectives", Academy of Management, Seattle, WA, August 3-6, 2003.
     

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Contact

Sebastian K. Fixson, Ph.D.
Assistant Professor
University of Michigan
Industrial & Operations Engineering
1205 Beal Avenue, IOE 2793
Ann Arbor, MI 48109-2117, USA
phone: 734.615.7259
fax: 734.764.3451
e-mail: fixson@umich.edu

 

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