Week 11, Friday Lecture Outline

Communication and Decision Making

Week 11, Friday

Psychology 360


Differences in conveying complexity
Ordering of communication media
The richness continuum
The matching hypothesis

The Challenger launch video

How the medium constrained the message

A hypothesis

a video channel might have changed the Challenger outcome -- by allowing the NASA managers to see how uncomfortable the Thiokol managers were

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Copyright © 1996, The Regents of the University of Michigan, All rights reserved.
Revised -November 4, 1996