Animated cyber-performers take the center stage in ads Special effects create walking, talking 'people'
USA Today; Arlington, Va.; Jun 2, 2000; Michael McCarthy;

Abstract:

* Motorola has created a "cyber-assistant" called Mya to act as the symbol of its voice-activated wireless Internet service. Mya made her debut in a 60-second commercial during ABC's March telecast of the Academy Awards.

Why did they choose animated over human? One reason was to "maintain a consistent look and feel with the Web site," [Abby Berens] explains. An animated Jeeves ...

Words in Document: 1518

Available Formats:
Buy Full Text (from USA Today online archive)