Global Product Development
In the Fall of 2002, I took perhaps the two most interesting classes I've yet encountered in Engineering. One was Electromechanical Design, and the other was a special topics course in Mechanical Engineering called Global Product Development.
See my photo album of the final trip. (Unlabeled, sorry!)
The class is one of a kind as far I know, and it was so cool! Four Universities were involved: UM, Seoul National University in Korea, Oxford in England, and The Technical University of Berlin in Germany. About 15 Michigan Students, 6 Oxford students, 8 TUB students, and 30 SNU students. All four schools attended lectures together via teleconferencing, which at UM was done in the Media Union's multimedia rooms. Class was at 8am Michigan time, which is 1pm in England, 2pm in Germany, and either 9pm or 10pm in Korea, depending on daylight savings time. Lectures were given from different sites most every week, usually from specialists within industry or academia. You can go here for more information about the actual course content.
The main task of the class was to develop a new product in a global team. We were specifically charged to create an Internet-Ready Product. My team is shown here, during our kickoff meeting early in the Fall when all the other schools came to Ann Arbor for one week.
Our German teammate Vivek, was unable to make it though, until the final meeting in Korea...
Our team was (Left to Right)
Hangil Park, SNU
Yowon Yun, SNU
Myself
Elizabeth Ivy, UM
Sungjin Won, SNU
Vivek Gautam, TUB
The Product we designed was the Fuzzy Net Buddy, a personal, physical, internet-ready voicemail companion. Or as we usually called it, an internet-ready teddy bear. Here are some excepts from our final report...
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Home telephone service, cell phones, and email have changed the face of communication. What used to take several weeks or months to contact family or friends via the “Pony Express”, now takes only seconds. Technological advances are made everyday, which aid the swiftness of communication. Distant family members can either dial a number or punch a few keys and have instant contact with loved ones. The most direct form of communication is phone service. However, conversations have to be kept to a minimum, especially for airtime charges, and more so for international calls. Due to this fact a large numbers of phone users have shifted to email or instant messaging. While it would seem that a user would be completely satisfied, the one thing email cannot give is a feeling of human connection. Many make attempts in messages to express nonverbal actions or reactions with emoticon symbols, but one might argue that the level of personal feeling is non-existent. Our team discovered a large market with the need for a type of more personal communication.
Our team observed a need for Internet communication with an actual physical interface. The medium must be friendly and inviting. Thus, the concept of “Fuzzy Net Buddy” was conceived. This invention is a new product that would make one of the first attempts at a genuine personal electronic communication. The primary market would be children and their parents, guardians, or grandparents. The secondary market would be young couples.
In today’s global society, many families spend less and less time with each other. Factors such as dual-income households (where the child spends at least 8 hours away from the parent in daycare or school), separated extended family, and military service have caused a large decrease in family time. Parents would like to spend more time with their child or at least be able to check up on their child throughout the day. In addition, younger children cannot easily access the current forms of communication. The “Fuzzy Net Buddy” provides this contact. A child would see this product as a playmate and the adults would see it as a way to have a link to their children through out the day. This means of establishing a “continual presence” is a key feature of our product.
The general function of the teddy bear is a mechanical interface to leave and receives messages via a wireless Internet connection. An example would be if a child wanted to tell the parent something interested they observed while they were playing. They could simply press a button and record their own message. The receiver inside the bear would relay this message to a home-based computer whose software would send the message through the internet to a website which can be accessed by the parent. The parent could listen to the message and send a voice reply. A light on the teddy bear would indicate to the child that a message awaited them. Further expansion on this core product might include movable parts to better convey emotion from gestures along with the messages. |
What we learned most from this course is that international collaboration is not easy. In fact, it's damn hard! But we had many great tools available to us. The screenshot below is one of my favorite and says more than I can. You can see 4 webcams representing 3 countries, all active, all at once! Also note the common presentation sharing space with whiteboard and the obligatory text chat window. And you always thought you only heard about people using the internet to this kind of extent!

So, as I already hinted, we even got to go to South Korea for the final project work, presentation, and exhibition. It was a week long marathon, but the Koreans on my team made sure to show us a good time during the few free hours we had.
The week ended with our final presentations followed by a design expo that even brought in the press. In fact, the Global Product Development Forum was widely advertised all over campus on huge banners.
My team even got on the news, which we all saw later that night ... inside the karaoke bar. Yes, the Koreans lived up to that stereotype and wouldn't let us leave the country without singing ourselves silly. Well, if that's what they wanted, then Bon Jovi is what they got. :)
All in all, it was an amazing class. More than just a class, it was an experience that did more than any textbook could to change one's perspective on engineering design.