Friday January 11 11:42 AM ET 

Brewer Hopes to Give Liquor More Bite

SEOUL (Reuters) - A South Korean brewer has come up with an alternative 
way for people to enjoy their favorite
tipple -- ''chewable liquor.''

Kooksoondang Brewery Co. said Friday it had developed a gelatin form of 
its popular Paeksaejoo rice wine, a mild
version of South Korea's fiery soju liquor.

``We were looking for new ways to consume traditional liquor,'' a company 
spokesman told Reuters.

``But so far, we don't have concrete plans to market the product and 
consumer surveys are under study,'' he said.

South Korea and Japan are co-hosting this year's soccer World Cup in May. 
The company said it planned to take a
decision on the new product before the end of January. 

Copyright 2002 Reuters Limited