EARTH FIRST MARKETING GROUP

---

---

Special interest groups can also find marketing homes on the internet. Groups such as Earth First can make themselves more well known by using the net as an interactive component to thier publicity. Earth First is an environmental group concerned with many ecological issues. Whereas special-interest groups such as this may have difficulty informing large numbers of people about their activities simiply by mailing out flyers, self interest groups can market themselves on the net with little cost. Consumers may read of the group's activities, interests, and motivations. The internet provides groups such as Earth First with a larger market to appeal to, and it saves them time and money reaching the consumer. This greater exposure allows these groups to increase in size, and provides them an inexpensive way to learn about the nation and worldwide special interest groups.