Some things are just too hard to sell, even for a pro. Veteran PR whiz Charlotte Beers has resigned as undersecretary for public diplomacy and public affairs in the State Department. Her task was to devise a multimillion-dollar public diplomacy campaign, complete with academic exchange programs and slick public service advertisements, to soften anti-American feelings. Although she is supposedly resigning for "health reasons," she told the Senate Foreign Relations Committee last week that "The gap between who we are and how we wish to be seen and how we are in fact seen is frighteningly wide," according to the article.

You don't have to sell me on that, Charlotte!