Rowland, W.D. & Watkins, B. (Eds.). (1984). Interpreting television: Current research perspectives. Beverly Hills: Sage.

Watkins, B. (1999, December). Looking at public broadcasting. Sasaran, 37(2), 13-15.

Watkins, B. (1998, Spring/Summer). A brief history of tennis at the University of Michigan, 1881-1998. Movement. Ann Arbor: University of Michigan.

Watkins, B. (1992). Youth beliefs about health and physical activity. Journal of Applied Developmental Psychology, 13, 257-269.

Watkins, B. (1991). Practical applications of communication. In B. L. Parkhouse (Ed.), The management of sport: Its foundation and application, pp. 264-291. St. Louis: C.V. Mosby.

Watkins, B. (1991). Theoretical foundations of communication. In B. L. Parkhouse (Ed.), The management of sport: Its foundation and application, pp. 107-134. St. Louis: C.V. Mosby.

Watkins, B. (1988). Children's representations of television and real-life stories. Communication Research, 15, 159-184.

Watkins, B. (1988, March 17). Testimony submitted for the record on behalf of the American Psychological Association in H.R. 3966, The Children's Television Practices Act of 1988. Hearings before the U.S. Congress, House of Representatives, Subcommittee on Telecommunications and Finance, Washington, D.C.

Watkins, B. (1987). Improving educational and informational television for children: When the marketplace fails. Yale Law and Policy Review, 5, 345-381.

Watkins, B. (1985). Television viewing as a dominant activity: A suggestion for a developmental theory of television effects. Critical Studies in Mass Communication, 2(4), 323-337.

Watkins, B., & Brimm, D. (1985). The diffusion and evaluation of microcomputers in home and schools. In M. Chen & W. Paisley (Eds.), Children and microcomputers (pp. 129-150). Beverly Hills: Sage.

Watkins, B., Calvert, S., Huston-Stein, A., & Wright, J. (1980). Children's attention to and recall of television material: Effects of presentation method and verbal labeling. Developmental Psychology, 16, 672-674.

Watkins, B., Cowan, M., & Davis, W. (1975). Differential diagnosis imbalance as a race-related phenomenon. Journal of Clinical Psychology, 31, 267-268.

Watkins, B., Garcia, A., & Turek, E. (1994). The relation between self efficacy and sport performance: Evidence from a sample of youth baseball players. Journal of Applied Sport Psychology, 6, 21-31.

Watkins, B., Huston-Stein, A., & Wright, J. (1981). The effects of planned television programming. In E. Palmer and A. Dorr (Eds.), Children and the faces of television: Teaching, violence, & selling (pp. 49-69). New York: Academic Press.

Watkins, B., Lichtenstein, R., Vest, D., & Thomas, J.W. (1992). HMO advertising and enrollee health status: Marketing Medicare plans to seniors. Health Communication, 4, 303-322.

Watkins, B., & Montgomery, A. (1989). Conceptions of athletic excellence among children and adolescents. Child Development, 6, 1362-1372.

Watkins, B., Neighbors, H., Sellers, R., & George, T. (1995, March). Athletic performance, academic achievement, and life satisfaction during high school and university years: A pilot study of male and female student-athletes Report to the National Collegiate Athletic Association. Ann Arbor: Department of Sports Management and Communication, The University of Michigan.

Watkins, B., Perloff, L., Wortman, C., & Johnston, J. (1981). Using television to promote mental health among school children: Mental health themes in commercial programming. Report to the Corporation for Public Broadcasting. Washington, DC.

Watkins, B., & Schadler, M. (1980). The effectiveness of strategy use in young children's spatial memory: Implications for verbal memory tasks. Journal of Genetic Psychology, 137, 109-117.

Calvert, S., Huston, A., Watkins, B., & Wright, J. (1982). The relation between selective attention to television form and children's comprehension of content. Child Development, 53, 601-610.

Cowan, M., Watkins, B., & Davis, W. (1975). Level of education, diagnosis, and race-related differences in MMPI performance. Journal of Clinical Psychology, 31, 442-444.

Huston-Stein, A., Fox, S., Greer, D., Watkins, B., & Whitaker, J. (1981). The effects of action and violence in television programs on social behavior and imaginative play of preschool children. Genetic Psychology, 138, 183-191.

Huston, A., & Watkins, B. (1980). Prosocial television ten years later: A review of current knowledge and future directions for research. In J. Wright and A. Huston (Eds.), Children and television. Lexington, Mass.: Ginn, 1980.

Huston, A., Watkins, B., & Kunkel, D. (1989). Public policy and children's television. American Psychologist, 44, 424-433.

Huston, A., Wright, J., Wartella, E., Rice, M., Watkins, B., & Potts, R. (1981). Communicating more than content: Formal features of children's television programs. Journal of Communication, 31, 32-48.

Krendl, K., & Watkins, B. (1983). Understanding television: An exploratory inquiry into the reconstruction of narrative content. Educational Communication and Technology, 31, 201-212.

Kunkel, D., & Watkins, B. (1987). The evolution of children's television regulatory policy. Journal of Broadcasting and Electronic Media, 31, 367-389.

Kunkel, D., & Watkins, B. (1985). Children and television: A short regulative and legislative history. Society for Research in Child Development Washington Report, 1(4), 1-8.

Lichtenstein, R., Thomas, J.W., Watkins, B., Puto, C., Lepkowski, J., Adams-Watson, J., Simone, B., & Vest, D. (1992). HMO marketing and selection bias: Are TEFRA HMOs skimming? Medical Care, 30, 329-346.

Passini, F., Watson, C., Dehnel, L., Herder, J., & Watkins, B. (1977). Alpha-wave biofeedback training therapy in alcoholics. Journal of Clinical Psychology, 33, 292-299.

Passini, F., Watson, C., Dehnel, L., & Watkins, B. (1974). Application of biofeedback techniques to the treatment of problem drinkers. Proceedings of the Fourth Annual Alcoholism Conference of the NIAA, 102-111.

Rowland, W., & Watkins, B. (1984). Beyond mass culture and normal science in television research. In W.D. Rowland & B. Watkins (Eds.), Interpreting television: Current research perspectives (pp. 11-36). Beverly Hills: Sage.

Vivian, J., & Watkins, B. (1993, April). What it takes to run a successful ice arena: A survey of opinions from Canadian and U.S. arena managers. Recreation Canada, 51(1), 36-38.

Watkins, B. Conceptions of athletic excellence: Some cross-cultural differences between Malaysian and U.S. youth samples. Revisions underway, International Journal of Sport Psychology. *

Watkins, B. Southeast Asian cultures and Western satellites: Governmental responses to electronic media content and technologies. In preparation for Critical Studies in Mass Communication. *

Watkins, B. Those who have served: A complete history of tennis in Ann Arbor, 1881 to present. In preparation -- a book-length manuscript on the history of tennis in Ann Arbor, focusing particularly on the Ann Arbor City Tournament (1919-present) and tennis at the University of Michigan (1881 - present).

Watkins, B. West meets East: Teaching in an Asian culture. In preparation for Teaching Psychology. *

Watkins, B., Manuel, W., Neighbors, H., George, T., & Sellers, R. Conceptions of athletic and academic excellence: Findings from a pilot study of elite high school and university athletes. In preparation for Journal of Applied Sport Psychology. *

Sheldon, J., & Watkins, B. How good am I, and what got me here? Self evaluation strategies and perceived contributors to sport competence among young athletes. Accepted, but with additional revisions, Journal of Applied Developmental Psychology. *

Watkins, B. (1992). Children and television: What's new here (a review of Judith Van Evra's Television and child development). Contemporary Psychology, 37, 573-574

Watkins, B. (1991). Review of Identity in adolescence: The balance between self and other. Child Development Abstracts & Bibliography, 65, 91-92.

Watkins, B. (1991). Television's psychological effects: A critical look, a critical lack. (Review of The psychology of television, by J. Condry). Contemporary Psychology, 36, 215-217.

Watkins, B. (1989). Review of Sports for sale (D. Klatell & N. Marcus) and Television and national sport (J. Chandler). Journal of Communication, 39(4), 71-76.

Watkins, B. (1986). Review of Misregulating television: Network dominance and the FCC (S. Besen, et al.). Journal of Communication, 36, 169-171.

Watkins, B. (1985). Learning from television: Some unanswered questions. Contemporary Psychology, 3, 133-134.

Watkins, B. (1984). Review of Images of life on children's television (F.E. Barcus). Contemporary Sociology, 13, 449-450.

Watkins, B. (1984). Review of Rx television: Enhancing the preventive impact of TV (J. Sprafkin, et al.). Journal of Communication, 34, 186-187.

Watkins, B. (1984). Review of Children and the formal features of television (M. Meyer). Journal of Communication, 34, 208-210.

Watkins, B. (1984). Review of Art, mind, and brain (H. Gardner). Journal of Communication, 34, 214-216.

Watkins, B. (1983). Review of TV and teens: Experts look at the issues (Action for Children's Television). Journal of Communication, 33, 64-66.

Watkins, B. (1982). Review of Mindstorms: Children, computers, and powerful ideas (S. Papert). Journal of Communication, 32, 191-193.

Watkins, B. (1981). Studying symbol systems: Review of Interaction of media, cognition, and learning (G. Salomon). Journal of Communication, 31, 216-218.

Calvert, S., Huston, A., Watkins, B., & Wright, J. (1981, April). The effects of selective attention to television forms on children's comprehension of content. Presented to the Biennial Meeting of the Society for Research in Child Development, Boston.

Calvert, S., Watkins, B., Huston-Stein, A., & Wright, J. (1979, March). The role of content type and feature salience to children's understanding of prosocial television. Presented to the Biennial Meeting of the Society for Research in Child Development, San Francisco.

Calvert, S., Wright, J., Huston-Stein, A., & Watkins, B. (1980, March). Children's selective attention to television forms: Effects of salient and informative production features as functions of age and viewing experience. Presented to the Biennial Meeting of the Southwestern Society for Research in Human Development, Lawrence, KS.

Cojuc, J-R., & Watkins, B. (1982, April). Children's perceptions of television effects: The cognitive vs. behavioral impact. Presented to the Biennial Meeting of the Southeastern Society for Research in Human Development, Baltimore.

Feig, E., & Watkins, B. (1983, May). Developing and analyzing qualitative measures for children's media narratives. Presented to the Annual Meeting of the International Communication Association, Dallas.

Huston-Stein, A., Fox, S., Greer, D., Watkins, B., & Whitaker, J. (1978, April). The effects of action and violence in television on young children's social behavior and imaginative play. Presented to the Biennial Meeting of the Southwestern Society for Research in Human Development, Dallas.

Kunkel, D., & Watkins, B. (1986, May). Children's television regulatory policy: Where we are and how we got there. Presented to the Annual Meeting of the International Communication Association, Chicago.

Kwiatek, K., & Watkins, B. (1982, April). Systematic processing of television content: Effects of interactive control and perception of the situation. Presented to the Annual Meeting of the Association for Education in Journalism, Athens, OH.

Lichtenstein, R., Thomas, J.W., Lepkowski, J., Vest, D., Adams-Watson, J., Puto, C., Watkins, B., & Simone, B. (1989, June). Marketing strategies and risk selection in Medicare HMOs. Presented to the Annual Conference of the Association for Health Services Research, Chicago.

Luker, R., & Watkins, B. (1982, October). Growing up on television: Theoretical considerations of adolescent media effects. Invited presentation to the First Biennial Conference on Adolescent Research, University of Arizona, Tucson.

Luker, R., & Watkins, B. (1983, May). The neglected viewer: Television and adolescent development. Presented to the Annual Meeting of the International Communication Association, Dallas.

Mills, S., & Watkins, B. (1982, November). Parents' perception of television's effects and its relationship to televiewing restrictions. Presented to the Annual Meeting of the Midwest Association for Public Opinion Research, Chicago.

Watkins, B. (1980, May). Television research as superstition. Invited presentation to the West Coast Critical Communication Conference, San Diego.

Watkins, B. (1981, August). Class news in an elementary school: Effect of task perception on performance. Presented to the Annual Meeting of the International Society for the Study of Behavioral Development, Toronto.

Watkins, B. (1983, April). Schema elements in children's real-life and television stories: Content and structure. Presented to the Biennial Meeting of the Society for Research in Child Development, Detroit.

Watkins B. (1983, August). Real or staged? Television comedy, Andy Kaufman, and attribution theory. Presented to the Annual Meeting of the American Psychological Association, Anaheim.

Watkins, B. (1984, April). Television and children: Public policy and the creative community. Presented to the Annual Meeting of the American Educational Research Association, New Orleans.

Watkins, B. (1984, May). Television viewing as a dominant activity of childhood: A suggestion for a developmental effects theory. Presented to the Annual Meeting of the International Communication Association, San Francisco.

Watkins, B. (1987, May). Respondent on ICA panel: From program sponsor to creator - the changing role of toy manufacturers in children's television. The Annual Meeting of the International Communication Association, Montreal.

Watkins, B. (1988, November). The early influence of sports programming on Congressional regulation of television: The case of pay TV. Presented to the Annual Meeting of the North American Society for the Sociology of Sport, Cincinnati.

Watkins, B. (1989, April). Public policy and child development research. Invited discussion presentation to the Biennial Meeting of the Society for Research in Child Development, Kansas City.

Watkins, B. (1989, April). The development of conceptions of excellent athletic ability. Presented to the Biennial Meeting of the Society for Research in Child Development, Kansas City.

Watkins, B. (1995, March). Conceptions of athletic excellence: Some cross-cultural differences between Malaysian and U.S. youth samples. Presented at the Annual Kinday conference, Division of Kinesiology, The University of Michigan, Ann Arbor.

Watkins, B. (1996, February). Making health messages more appealing: Club Connect. Presented at the Annual Kinday conference, Division of Kinesiology, The University of Michigan, Ann Arbor.

Watkins, B. (1996, June). Communication for ice arena managers. Presented to the First Annual School for Ice Arena Managers, Sports Facilities Research Laboratory, The University of Michigan, Ann Arbor, MI.

Watkins, B. (1999, December). Public policy and television for children in the U.S. and Malaysia: An overview of findings and suggestions for research. Presented at university-wide colloquium, Universiti Teknologi Mara, Shah Alam, Malaysia.

Watkins, B., & Brimm, D. (1985, May). The diffusion and evaluation of microcomputers in home and schools. Paper presented to the Annual Meeting of the International Communication Association, Honolulu.

Watkins, B., Cojuc, J-R., & Mills, S. (1982, May). Children write about television and real life: The relationship of prime-time televiewing and traditional achievement measures to narrative form and content. Presented to the Biennial Meeting of the Southwestern Society for Research in Human Development, Galveston.

Watkins, B., Cojuc, J-R., Mills, S., Kwiatek, K.K., & Tan, C.W.Z. (1982, May). Schema structure and content: The effects of television on children's cognitive representations. Presented to the Biennial Meeting of the International Communication Association, Boston.

Watkins, B., Fox, S., Greer, D., & Huston, A. (1978, April). Young children's attention to television: What recruits it and what maintains it? Presented to the Biennial Meeting of the Southwestern Society for Research in Human Development, Dallas.

Watkins, B., Lichtenstein, R., & Vest, D. (1988, June). Media marketing of Health Maintenance Organizations to senior citizens: Content strategies and their relationships to health status of enrollees. Presented to the Annual meeting of the International Communication Association, New Orleans.

Watkins, B., Perloff, L., & Wortman, C. (1982, May). Mental health themes in commercial programming. Presented to the Biennial Meeting of the Southwestern Society for Research in Human Development, Galveston.

Watkins, B., & Schadler, M. (1976, March). The development of strategy use in spatial memory. Presented to the Biennial Meeting of the Southeastern Society for Research in Human Development, Nashville.

Watkins, B., Wright, J., & Huston-Stein, A. (1978, September). Active vs. passive television viewing: A model for the development of information processing in children. Presented to the Annual Meeting of the American Psychological Association, Toronto.

Wright, J., Calvert, S., Huston-Stein, A., & Watkins, B. (1980, May). Children's selective attention to television forms: Effects of salient and informative production features as functions of age and viewing experience. Presented to the Annual Meeting of the International Communication Association, Acapulco.

Wright, J., Huston-Stein, A., Potts, R., Rice, M., Calvert, S., Greer, D., Watkins, B., Thissen, D., & Zapata, L. (1980, March). Formal features of children's TV programs as predictors of viewership by age and sex: A tale of three cities. Presented to the Biennial Meeting of the Southwestern Society for Research in Human Development, Lawrence, KS.

United Artists Cablesystems, Anaheim, CA, 1989 -- Implementing cable programming in public school classrooms

WTVS-TV, Detroit, MI, beginning in September 1990 - 1997 -- Formative research planning and formative research focus groups for CLUB CONNECT, Detroit public television's program aimed at urban adolescents

Detroit Health Department, Bureau of Substance Abuse, December 1990 -- Formative and evaluative research planning for communication campaigns to reduce substance abuse and increase academic success among Detroit youth aged 8 to 14

Member, University/Kinesiology Grievance Review Board, 2000

Interim Director, Division of Kinesiology, September, 1998-January, 1999

Associate Director, Division of Kinesiology (Research and Scholarly Activities), 1996-1999

Member, Executive Committee, Division of Kinesiology, 1990-1992; 1995-1997; 1998-1999; 2000-2002

Chair, Graduate Committee, Division of Kinesiology, 1994-1997

Chair, Learning Environment Committee, Division of Kinesiology, 1996-1997

Chair, Search Committee, Division of Kinesiology, 1996-1997

Chair, Search Committee, Department of Sports Management and Communication, 1990-1991

Chair, K-Quality Committee on revising the doctoral program, 1995-1996

Divisional representative, UM Faculty Senate Assembly, 1991-1993

Member, SACUA Tenure Committee, May 1995-1997; Chair, 1995-1996

Member, Faculty Perspectives Page Editorial Advisory Board, UM Faculty Senate Assembly Committee, 1994-1995.