ARADHNA
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FULL
CURRICULUM VITAE
(PDF)
Sensory Marketing
Conference, 2008
EDUCATION
Ph.D.,
New York University
Minor: Operations Research and Statistics
M.B.A.,
Marketing
Indian Institute of Management
B.A. (Hons.),
Lady Shri
Ram College
Delhi University
Minor: Statistics
PROFESSIONAL EXPERIENCE
Isadore and Leon Winkelman Professor of Retail Marketing (December 2003 to current)
Professor of Marketing (Summer 2000 to current)
Associate Professor of Marketing (Summer 1998 to Summer 2000)MBA and BBA Courses taught:
Pricing; Sales Force Management; New Product Development; Market Research; Introduction to Marketing.Doctoral courses taught:
Marketing Models; Experimental Economics.
Distinguished Visiting Professor (2004-2005)
Associate Professor of Marketing (September 1996 to Spring 1998; July 1993 to August 1995)
Assistant Professor of Marketing (July 1989 to June 1993)MBA Courses taught:
Introduction to Marketing; Marketing Planning; Sales Force Management; New Product Development; New Products: A Market Research PerspectiveDoctoral Course taught:
Marketing Models
Visiting Associate Professor (Sept. 1995 to Aug. 1996)
Research Assistant (June 1986 to June 1989)Courses taught:
Sales Force Management; Brand Planning for New and Existing Products
Voltas
Ltd.,
Brand Manager (June 1984 to August 1985)
Freelance Journalist (June 1984 to November 1985)
PUBLICATIONS
Papers in
Refereed Journals
Krishna, Aradhna and Uday
Rajan, "Spillover Effects of Cause-related
Products in a Product Portfolio", forthcoming, Management Science.
Elder, Ryan and Aradhna Krishna, "The Effect of Advertising Copy on
Sensory Thoughts and Perceived Taste", forthcoming,
Journal of Consumer Research.
Ailawadi, Kusum, Jie Zhang, Aradhna Krishna and Mike Kruger, "When Walmart
Enters: How Incumbent Retailers React and How this Affects their Sales
Outcomes", forthcoming, Journal of Marketing Research.
Krishna, Aradhna and Rohini
Ahluwalia (2008), "Language Choice in Advertising to
Bilinguals: Asymmetric Effects for Multinationals versus Local Firms", Journal of Consumer Research,35 (4), 692-70. (Cited in New York Times 14 Sep.
2008, Economic Times (India) 17 Sep. 2008, and other publications).
Krishna, Aradhna, Rongrong
Zhou and Shi Zhang (2008), "The
Effect of Self-Construal on Spatial Judgments", Journal of Consumer Research, August,
Vol. 35, No. 2, 337-348.
Krishna, Aradhna and Maureen Morrin (2008), "Does Touch Affect Taste? The
Perceptual Transfer of Product Container Haptic
Cues", Journal of Consumer Research, April, Vol. 34,
807-818. (Featured on CBC Radio's
As It Happens 19 Mar. 2008, The Times (London) 22 Mar. 2008, LA Times 24 Mar.
2008, US News and World Report 10 Sep. 2008, US News and World Report 26 Oct.
2008, and other media).
Yuan, Hong and Aradhna Krishna (2008),
"Pricing of Mall Services when
Transactions Can End Outside the Mall", Journal
of Retailing, Vol 84, 95-117. (Honorable mention for the Best Paper
of the Conference and Best Paper Award of Distribution Channels Track, Winter
AMA EducatorÕs Conference, 2006)
Krishna, Aradhna and Utku
Unver (2008), "Improving the Efficiency of Course
Bidding at Business Schools: Field and Laboratory Studies", Marketing
Science, March-April, Vol 27, No. 2, 262-282.
Zhang, Jie and
Aradhna Krishna (2007), "Brand-Level Effects of Stockkeeping Unit Reductions", Journal
of Marketing Research, November, Vol. 44, 545-559.
Krishna, Aradhna, Fred Feinberg and John Z.
Zhang (2007), "Pricing
Power and Selective Versus Across-the-Board Prices Increases", Management
Science, September, Vol. 53, No. 9, 1407-1423.
Wang, Yu and Aradhna Krishna (2006), "Time-Share Allocations: Theory and
Experiment", Management Science, 52 (8), August, 1223-1238.
Brown, Christie and Aradhna Krishna (2005),
"The Skeptical
Shopper: A Metacognitive Account for the Effects of
Default Options on Choice", Journal of Consumer Research, December, Vol.
31, Issue 3, 529-539.
Krishna, Aradhna and Joel Slemrod (2003), "Behavioral Public Finance: Tax
Design as Price Presentation", International Tax and Public Finance, Policy Watch section,
10(2), 189-203 (manuscript has been cited in Business Week Online June 12,
2001, Financial Times Online April 17, 2002, Dallas News, aired on Michigan
Radio, NPR Marketplace April 1, 2002).
Fred Feinberg, Aradhna Krishna and John Z.
Zhang (2002), "Do
We Care What Others Get?: A Behaviorist Approach to
Targeted Promotions", Journal of Marketing Research, August, Vol. 39,
No. 3, 277-291. (Lead article; Finalist for the O'Dell award granted by the Journal
of Marketing Research for the paper with the most significant long-run
contribution to marketing; Featured on NPR).
Moreau, Page, Aradhna Krishna and
Robert Krider, Priya Raghubir and Aradhna
Krishna (2001), "Pizza
- Pi or Squared?: The Effect of Perceived Area on
Price Perceptions", Marketing Science, Volume 20, No. 4, 405-425.
Zhang, John Z., Aradhna Krishna and Sanjay Dhar (2000), "The Optimal Choice of Promotion
Vehicles: Front-loaded or Rear-loaded Incentives?", Management Science, March, 348-362.
Kopalle, Praveen, Aradhna Krishna, and Joao Assuncao
(1999), "The
Role of Market Expansion on Equilibrium Bundling Strategies", Managerial
and Decision Economics, 20, 365-377.
Raghubir, Priya and Aradhna Krishna (1999),
"Vital
Dimensions: Antecedents and Consequences of Biases in Volume Perceptions", Journal
of Marketing Research, August, 313-326.
Meyer, Robert, Tulin
Erdem, Fred Feinberg, Itzhak
Gilboa, Wesley Hutchinson, Aradhna Krishna, Steven Lippman, Carl Mela, Amit Pazgal, Drazen Prelec and Joel Steckel (1997), "Dynamic Influences on Individual
Choice Behavior", Marketing Letters, 8 (3), 349-360.
Raghubir, Priya and Aradhna Krishna (1996),
"As
the Crow Flies: Bias in Consumers' Map-Based Distance Judgments", Journal
of Consumer Research, 23 (June), 26-39 .
Harlam,
Krishna, Aradhna and Robert W. Shoemaker
(1992), "Estimating the
Effects of Higher Coupon Face Values on the Timing of Redemptions, The Mix of
Coupon Redeemers and Purchase Quantity", Psychology
and Marketing, 9 (6), 453-467.
Bawa, Kapil, Jane T. Landwehr,
and Aradhna Krishna (1989), "Consumer Response to Retailers'
Marketing Environments: An Analysis of Coffee Purchase Data", Journal
of Retailing, 65 (Winter), 471-495.
Other Publications
Krishna, Aradhna
(2008), ÒRegulate Deals to Prevent More Retail
TragediesÓ, Op-Ed in Detroit News,
December 9,
Krishna, Aradhna, 2007, "Biases in
Spatial Perception: A Review and Integrative Framework", in Visual Marketing: From Attention to Action, Michel Wedel and Rik Pieters, Eds.,
Krishna, Aradhna, "Behavioral Responses
to Pricing", in Handbook of Research
in Pricing, Vithala Rao
Editor, Edward Elgar Publishing, forthcoming.
CURRENT
RESEARCH ACTIVITY
Current Research Interests
Pricing and
other exchange mechanisms; promotions; sensory perceptions and sensory
marketing; experimental economics.
In
order to preserve the integrity of the double-blind review process, papers
under review and works in progress are not listed.
RECENTLY IN THE NEWS
Chicago Tribune, December 2, 2008
New York Times, September 14, 2008
Saja Forum, September 15, 2008
Economic Times (India), September 17, 2008
US News & World Report, September 10, 2008
US News & World Report, May 1, 2008
LA Times, March 24, 2008
Updated Sep, 12, 2008