| In some contexts, the word 'viewser' has been introduced in attempt to encapsulate the combined experience of viewer and user internet media, and 'prosumer' to describe the ever growing grey area between producer and consumer (Creeber and Martin, 2009). These words seem especially suited to the interaction that YouTube account holders perform with content. Statistics show that YouTube is most commonly utilized for the viewing of video content. On a purely visual level, the consumption of videos on YouTube is marked by restlessness induced by the sense of infinite content, as well as the layout of the site. Related videos line the side of the page of any video, allowing the viewer to shift attention back and forth from the current site to the potential others. Because vlogs do not reach the numbers of views that other types of videos do, but still manage to demonstrate superior rates of popularity in other realms, it implies that the consumption involves more than simple viewing. However, the vlogging genre is not directed toward communication with close friends; vlogs almost never appear on social networking sites. Instead vlogs seem to seek anonymous contact via comments and film responses. Though there are hateful comments, leading to INSERT LINKnews coverage of cyberbullying on YouTube, there are many positive and encouraging comments as well, and several amorphous support communities. The vlog is simultaneously consumed by commercial entities. There has been a rise in professional videos disguised as vlogs meant to draw visitors in and surreptitiously advertise(Keen, 2007).. Though some are easy to distinguish due to content, 'professional' appearance, and account information, others like Lonelygirl15 fooled everyone for an extended period of time. It is ironic that the prototypical product of amateur content, often looked down upon because of the non-professional qualities, has been usurped by corporate imitations. |