Reading: Appendix 3

Case: Intel and Ethernet (UMBS case), UNIX and RISC (UMBS), Zenith and HDTV (UMBS), or McCaw Cellular Communications Inc. in 1990, HBS 9-391-171)

Study questions:

(1) For the Intel and Gigabit Ethernet case: Should Ron Brown circumvent the IEEE by launching Gigabit Ethernet before standards determination or delay launch until standards have been finalized by the IEEE? Come prepared to argue for or against.