Class 4: Subject: Incumbent/New entrant race for technology and complementary assets, repectively

The EMI and CT Scanner case illustrates the importance of complementary assets and strategic action in profiting from an innovation.

 

Case: Mitchell, Will: Playing Leap-Frog with elephants: EMI, Ltd and CT Scanner Competition in the 1970s; or Imatron Inc. and CT Scanner Competition in the 1980s (UM cases)

 

Study questions:

(1) Where did EMI go wrong?

 


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