Class 12: Multibusiness from an emerging technology (Corporate innovation).
Rather than chose one business and focus on it, a firm may decide to be a business incubator and found many firms that rest on a common technology and capabilities. idealab! is a good example.
Reading: Chapter 7 and Chapter 9 pages 186-187
Case: Idealab!
Study questions:
(1) What really is idealab!'s competitive advantage?