Class 12: Multibusiness from an emerging technology (Corporate innovation).

Rather than chose one business and focus on it, a firm may decide to be a business incubator and found many firms that rest on a common technology and capabilities. idealab! is a good example.

Reading: Chapter 7 and Chapter 9 pages 186-187

Case: Idealab!


Study questions:

(1) What really is idealab!'s competitive advantage?



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